Chobani Yoghurt Pouches Let You Enjoy Your Snack on the Go
Vasiliki Marapas — April 27, 2014 — Lifestyle
References: chobani & ausfoodnews.au
The Chobani yogurt pouch offers you a new, convenient way to enjoy a classic snack. All of the Australian yogurt manufacturers' most popular flavors -- Honey, Blueberry, Strawberry -- are available in this new format.
Yogurt has always been a popular snack to pack with your lunch, but it's understandably never been something you can enjoy on the go. I mean, who wants to carry a spoon around with them on their morning commute? Managing director at Chobani Australia, Peter Meek, explains, “Feedback from our customers was that they would love to enjoy Chobani while they’re out and about, so we’ve developed Chobani Pouches to meet that need.”
The yogurt company is looking to accommodate the hectic lifestyles of their clientele by designing the pouch as an portable, spoon-free snack vessel.
Yogurt has always been a popular snack to pack with your lunch, but it's understandably never been something you can enjoy on the go. I mean, who wants to carry a spoon around with them on their morning commute? Managing director at Chobani Australia, Peter Meek, explains, “Feedback from our customers was that they would love to enjoy Chobani while they’re out and about, so we’ve developed Chobani Pouches to meet that need.”
The yogurt company is looking to accommodate the hectic lifestyles of their clientele by designing the pouch as an portable, spoon-free snack vessel.
Trend Themes
1. Portable Yogurt - Yogurt brands can develop more portable and spoon-free packaging options for consumers on the go.
2. Convenient Snacking - Convenience food brands can explore more packaging options that allow for easy snacking in transit.
3. Customer Feedback-driven Innovation - Companies should focus on listening to customer feedback to identify opportunities for product innovation and developing new formats.
Industry Implications
1. Food and Beverage - The food and beverage industry can innovate by creating more convenient and transportable snack options like spoon-free yogurt pouches.
2. Packaging - Packaging companies can explore more user-friendly packaging options that allow for easy snacking in various contexts.
3. Product Development - Companies can invest in product development teams and processes that prioritize customer feedback and identify opportunities for product innovation.
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