Millennials are seduced by the culture associated with coffee drinking
Implications - Coffee is a beverage heavily associated with ritual and culture. As such, many millennial consumers are being initiated into coffee drinking by its cultural implications, which are being broadcast to them via social media. Ultimately, many young consumers want to be a part of something bigger than themselves, and once a product becomes representative of a lifestyle, it can be extremely seductive.
Trend Themes
1. Cultural Association - Coffee is being viewed as a lifestyle representation through social media, which attracts millennials to coffee shops.
2. Creative Packaging - Marketing teams are transforming functional, disposable cups into art on a small scale as a canvass to showcase creativity.
3. Recognition Through Reward - Cafes are using social media to provide promotions in recognition of online attitudes towards a brand or theme.
Industry Implications
1. Food and Beverage - New opportunities in marketing campaigns around creativity, social media outreach and reward structures for younger demographic engagement.
2. Social Media - The ability of social media to embody specific cultural representations, and its utility to gauge consumer attitudes and activate rewards.
3. Fashion and Style - Designers and brands can use novel approaches to transform simple experiences like coffee drinking into entertaining and delightful brand experiences.
5 Featured, 44 Examples:
880,649 Total Clicks
Date Range:
Jan 15 — Nov 15
Trending:
Warm
Consumer Insight Topics:
