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Traveling Billboards

Ads on buses and planes save money while expanding reach

Implications - Moving advertisements are becoming more mainstream as advertisers look for innovative ways to expand their reach while simultaneously cutting back on budgets. Moving ads can nix real estate fees for advertisers and at the same time offset maintenance costs for vehicle owners through sponsorship deals.
Trend Themes
1. Moving Advertisements - As advertisers look for innovative ways to expand their reach while simultaneously cutting back on budgets, moving advertisements can nix real estate fees for advertisers and offset maintenance costs for vehicle owners through sponsorship deals.
2. Eco-friendly Transportation - Experimental projects like Southwest Airlines’ 'Green Plane' provide a risk-free opportunity for busy business travelers and corporate executives to experience increasingly eco-friendly choices.
3. Interactive Advertising - Innovative pieces of interactive advertising, like those seen on billboards and buses, can incorporate all of the elements and resources in the environment surrounding them to create an all-encompassing piece of advertising that viewers are unlikely to forget.
Industry Implications
1. Advertising - The use of moving and interactive advertisements, as well as sponsorship deals can help companies cut back on costs while expanding their reach.
2. Transportation - Eco-friendly practices in transportation, such as experimentation with sustainable materials and technologies, can help businesses meet consumer demands for more environmentally-friendly options.
3. Tourism - Incentivizing tourism with low-cost transportation options, such as $1 bus rides, can help businesses attract budget-conscious travelers.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 64 Examples:
1,626,391 Total Clicks
Date Range:
Mar 09 — Jan 10
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Interactive Busvertising
Interactive Busvertising
Interactive Billboards That Could Stop Traffic
Rarely do you drive down the highway and give a billboard or bus ad a second glance, but every once in a while you see an innovative piece of interactive advertising that stops you dead in your tracks.… MORE
Snake-Crushing Campaigns
Snake-Crushing Campaigns
The Copenhagen Zoo Bus Ads May Give You Nightmares
I think you may agree with me when I state that the more convincing something appears (such as, I would argue, these Copenhagen Zoo Bus Ads), the more impact it will have. I mean, yes the fantastical is… MORE
Eyecatching Busvertisements
Eyecatching Busvertisements
9 Ads That Turn Public Transit into Eye Candy
Have you ever paid attention to ads on the bus you take to and from work or school? Advertising is everywhere… else, so why not on buses? From seafood and Pepsi ads to anti-smoking and driving campaigns,… MORE
Ecofurbishing Aircraft
Ecofurbishing Aircraft
Southwest Airlines' 'Green Plane' Environmentally-Friendly Prototype
Southwest Airlines’ ‘Green Plane’ is a refurbished a Boeing 737-700 that will serve as test lab of eco-friendly products and practices. Among the materials that the Green Plane will test are 100%… MORE
Bikini-Clad Airplanes
Bikini-Clad Airplanes
Sports Illustrated Sponsored Boeing Has Swimsuit Models On Planes
Model Bar Refaeli was painted onto the side of a 747 belonging to South West airlines as part of a promotional deal with Sports Illustrated. To put this remarkable piece of PR into perspective, South… MORE
play_circle_filledKinetic Busvertising
Kinetic Busvertising
Batman in the Window of Hamburg Buses Moves When in Motion
This ‘Batbus’ ad campaign for Germany’s ZDF television channel takes ‘busvertising’ to another level. Ad agency Kolle Rebbe of Hamburg created this little flying Batman kinetic model to promote the stations… MORE
Icon-Infused Planes
Icon-Infused Planes
The Hello Kitty Jumbo Jets Give Me Flying Anxiety
I was never into the Hello Kitty craze, and I am still not. But for those who are, did you know about the Hello Kitty jumbo jets? And why didn't you tell me? Created by Taiwan-based EVA Airways, these… MORE
play_circle_filled$1 Bus Rides
$1 Bus Rides
Megabus Takes Credit Crunched Tourists from Toronto to NYC (UPDATE)
Travel to New York City from Canada for $1? Now there’s an incentive to lure people with a travel bug cross-country, no matter how credit-crunched they are! Megabus.com is offering $1 bus rides from… MORE
Psychedelic Buses
Psychedelic Buses
'Knitta Please' Uses Yarn to Decorate Abandoned Bus
Knitta Please is a knitting group form Austin, Texas that came together through their frustrations of un-finished knitting projects. The group scours the city for objects that can be decorated in yarn… MORE
Double Decker Decor
Double Decker Decor
CCA Art Bus Brings Culture to Commuters
Every day, large portions of the population commute to work. The CCA Art Bus is ready to bring some culture to those travelers. Starting last Thursday, the CCA Art Bus launched in England. The double… MORE

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