Clips Targets the Fashionably Daring With Wearable Intimates as Outerwear
References: www1.yoox & stylebubble
While reading Style Bubble, it was hard not to notice a certain look she was rocking. The blogger was wearing a sculptural knit bra by Clips, and was wearing it over top of her shirt.
The knit bra as a shirt is definitely a bold look, and not one I see many people trying, but the look does seem like a fun way to wear the sculptural bra top. Take a look at the brave blogger in her Clips attire.
The knit bra as a shirt is definitely a bold look, and not one I see many people trying, but the look does seem like a fun way to wear the sculptural bra top. Take a look at the brave blogger in her Clips attire.
Trend Themes
1. Knit Bra Tops as Outerwear - Opportunity for brands to market sculptural knit bras as bold statement pieces that can be worn outside of traditional undergarment purposes.
2. Wearable Intimates Trend - Expanding market for intimates that are designed to be seen and worn as part of a fashionable look, rather than hidden under clothing.
3. Sculptural Bra Designs - Demand for unique bras with interesting structural designs, as seen with Clips knit bra.
Industry Implications
1. Fashion Industry - Opportunity for fashion designers and brands to tap into the wearable intimates trend and create bold, statement-making sculptural bras.
2. Lingerie Industry - Expanding market for lingerie brands to create wearable intimates that are designed to be seen and worn as part of a fashionable look.
3. Textile Industry - Demand for innovative textile designs and techniques to create sculptural bras with interesting shapes and details.
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