SeeThePersonNotTheAge.com Wants You to like Old People
Jacqueline Parrish — October 21, 2009 — Marketing
References: seetheperson.info & adsoftheworld
The imaginative advertising agency behind the wrinkly billboard advertising campaign for SeeThePersonNotTheAge.com (a Scottish website aimed at helped younger people relate to older folks) is brilliant.
While the white wrinkly billboards are void of anything except for a small phrase, the wrinkly billboards are a simple but clever design.
the viewer stop and think.
Implications - Attracting the eyes of the audience is what every advertisement aims to do. By adding a unique 3D texture to a typically plain and flat billboard, this company creates a unique appearance. By giving the viewer a new depth and visual cue, their attention will be pulled towards the piece that gives them something different to look at.
While the white wrinkly billboards are void of anything except for a small phrase, the wrinkly billboards are a simple but clever design.
the viewer stop and think.
Implications - Attracting the eyes of the audience is what every advertisement aims to do. By adding a unique 3D texture to a typically plain and flat billboard, this company creates a unique appearance. By giving the viewer a new depth and visual cue, their attention will be pulled towards the piece that gives them something different to look at.
Trend Themes
1. Wrinkly Billboards - Creating unique 3D textures on billboards to attract audience attention.
Industry Implications
1. Advertising - Using innovative designs to capture audience attention.
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