The Hello Kitty Kitchen Set
Jennifer Astle — November 21, 2008 — Marketing
If you had ever told me that someday I would be writing about a Hello Kitty kitchen set, I would have promptly laughed at you and thought of a rather creative expletive to respond with.
Yet, here it is. The ultra girly, ever-so-loveable-cartoon character that has invaded nearly every aspect of our lives has now found her happy home in where else but the kitchen.
Hello Kitty now offers you a toaster, which even I must admit, adorably imprints the Kitty right in the middle of your toast. Or perhaps you'd prefer a side of coffee with your Kitty. Whip out your Hello Kitty coffee maker and use your Hello Kitty measuring cup to pour the water. And throw out your Easy Bake oven from the 1980's and replace it with your new Kitty toaster oven (Disclaimer: not meant for actual kitties).
I checked with my Hello Kitty crystal ball and it suggested that with the holidays around the corner, why not buy your kids a kitchen set and make them do all the cooking?
Yet, here it is. The ultra girly, ever-so-loveable-cartoon character that has invaded nearly every aspect of our lives has now found her happy home in where else but the kitchen.
Hello Kitty now offers you a toaster, which even I must admit, adorably imprints the Kitty right in the middle of your toast. Or perhaps you'd prefer a side of coffee with your Kitty. Whip out your Hello Kitty coffee maker and use your Hello Kitty measuring cup to pour the water. And throw out your Easy Bake oven from the 1980's and replace it with your new Kitty toaster oven (Disclaimer: not meant for actual kitties).
I checked with my Hello Kitty crystal ball and it suggested that with the holidays around the corner, why not buy your kids a kitchen set and make them do all the cooking?
Trend Themes
1. Cartoon-branded Appliances - Opportunity for manufacturing companies to collaborate with popular cartoon characters to create branded kitchen appliances, appealing to both kids and adults.
2. Personalized Toast Imprints - Potential for toaster manufacturers to introduce customizable imprints on toast, allowing consumers to create fun designs or personalize messages.
3. Kid-friendly Kitchen Sets - Growing market for interactive kitchen sets designed specifically for kids, enabling them to learn and practice cooking skills in a safe and engaging way.
Industry Implications
1. Appliance Manufacturing - Appliance manufacturers can explore partnerships with popular cartoon brands to create a range of branded kitchen appliances targeted at different age groups, tapping into the nostalgia and appeal of beloved characters.
2. Kitchenware Retail - Retailers specializing in kitchenware can expand their product offerings by including cartoon-branded appliances and personalized toasters, capitalizing on the trend of novelty and customization in kitchen appliances.
3. Children's Toy Industry - Toy companies can develop and market interactive kitchen sets that mimic real cooking appliances, providing a fun and educational experience for children, as well as promoting imaginative play and early culinary skills.
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