Jet America Airlines Offers Credit Crunch U.S. Airfare
Christina Butty — May 28, 2009 — Marketing
References: jetamerica.net & friedpost
For only $9, Jet America Airlines will be transporting customers from Newark, NJ to Toledo, OH. The catch is that this will only apply to nine seats in each flight.
Tampabay Jet America Airlines claims they will turn a profit through additional fares, like many other low cost flyers.
Opening for business today, Jet American Airlines has decided to charge an additional $20 for a round trip with an assigned seat.
Implications - Thanks to the credit crunch, consumers are now forgoing expensive luxuries in preference to activities that are lower in cost. By offering this, consumers will have a positive feeling that they will no longer have to spend to get what they feel they deserve.
Tampabay Jet America Airlines claims they will turn a profit through additional fares, like many other low cost flyers.
Opening for business today, Jet American Airlines has decided to charge an additional $20 for a round trip with an assigned seat.
Implications - Thanks to the credit crunch, consumers are now forgoing expensive luxuries in preference to activities that are lower in cost. By offering this, consumers will have a positive feeling that they will no longer have to spend to get what they feel they deserve.
Trend Themes
1. Low-cost Air Travel - The trend of offering significantly discounted airfares in response to the credit crunch, appealing to cost-conscious consumers.
2. Limited Availability Promotions - The trend of offering promotional deals with limited availability, creating a sense of urgency and exclusivity for consumers.
3. Additional Fees for Assigned Seats - The trend of charging extra fees for assigned seats, providing an opportunity for airlines to generate additional revenue.
Industry Implications
1. Airline Industry - The airline industry can leverage the trend of low-cost air travel by offering discounted fares and maximizing passenger capacity.
2. Travel and Tourism Industry - The travel and tourism industry can benefit from limited availability promotions by creating attractive packages and promoting bucket-list experiences.
3. Payment Processing Industry - The payment processing industry can explore solutions to streamline and automate the process of charging additional fees, ensuring a seamless customer experience.
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