Fender Signs a Deal With That Infamous Cat
David Tan Dar-Wei — April 26, 2009 — Marketing
References: fenderhellokitty
Hello Kitty continues to dominate the world of branding. Interestingly enough, the ubiquitous cat even has its own deal with Fender. Hello Kitty will have its trademark on musical equipment such as Stratocasters, music bags, picks, and even guitar straps. Walk into any music shop and chances are that you will find at least one of these products.
Is there anything that escapes that infernal cat's branding touch? Maybe it will record its own new hit single next.
Is there anything that escapes that infernal cat's branding touch? Maybe it will record its own new hit single next.
Trend Themes
1. Branded Musical Equipment - The trend of collaborating with popular brands to create branded musical instruments presents an opportunity for disruptive innovation.
2. Branded Accessories - The trend of incorporating famous brands into music accessories, such as bags, picks, and straps, offers opportunities for disruptive innovation.
3. Pop Culture Collaborations - The trend of partnering with iconic pop culture characters, like Hello Kitty, to create unique and sought-after products opens doors for disruptive innovation.
Industry Implications
1. Music Equipment Manufacturing - The music equipment manufacturing industry can explore opportunities to collaborate with popular brands and create branded instruments and accessories.
2. Fashion Accessories - The fashion accessories industry can tap into the trend of incorporating famous brands into music accessories and develop innovative products.
3. Pop Culture Merchandise - The pop culture merchandise industry can explore collaborations with iconic characters like Hello Kitty to create exclusive and collectible products.
2.7
Score
Popularity
Activity
Freshness
