Pay-to-Pee Proposal for Passengers Flying Ryanair
Katie Cordrey — February 28, 2009 — World
References: blog.wired & business.theglobeandmail
Just how much money Ryanair could hope to add to its corporate coffers is dubious, but they certainly are angering their customers with the idea of pay toilets on their flights. The company's CEO, Michael O'Leary, threw out the idea that passengers may have to pay a pound (just under $1.50 USD) to pee.
Does this mean that passengers will be breaking out the Depends rather than paying to use the toilet on flights?
Implications - The CEO of Ryanair, a famously cheap company, is considering installing pay toilets. Is there a faster way to alienate loyal customers, especially those currently battling the harsh economic realities of a recession? I don't think so.
Expect this to just be idle chatter, Ryanair would never recover from the PR disaster this would be.
Does this mean that passengers will be breaking out the Depends rather than paying to use the toilet on flights?
Implications - The CEO of Ryanair, a famously cheap company, is considering installing pay toilets. Is there a faster way to alienate loyal customers, especially those currently battling the harsh economic realities of a recession? I don't think so.
Expect this to just be idle chatter, Ryanair would never recover from the PR disaster this would be.
Trend Themes
1. Pay-to-pee - The idea of pay toilets on flights presents a disruptive innovation opportunity to rethink the concept of bathroom access fees.
2. Customer Anger - The outrage from customers regarding the proposed pay toilets highlights the need for innovative approaches to customer satisfaction.
3. PR Disaster - The potential backlash and negative publicity that Ryanair would face from implementing pay toilets serves as a reminder of the importance of reputation management.
Industry Implications
1. Airlines - The airline industry can explore ways to enhance onboard amenities and services to improve customer experience and prevent similar controversial proposals.
2. Hospitality - The hospitality industry can study customer preferences and develop innovative strategies to provide better facilities and amenities that meet the expectations of travelers.
3. Consumer Goods - Companies in the consumer goods industry can focus on creating innovative and affordable travel accessories that cater to the needs of passengers, including alternative solutions to pay toilets.
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