UK Atheist Busvertising
Cowbag — October 22, 2008 — Social Good
References: atheistcampaign.org & guardian
The Atheist Bus Campaign, a brilliant publicity stunt, launched in London today. The project goal is to raise £5,500 to run 30 buses across the capital for four weeks with the slogan:
"There’s probably no God. Now stop worrying and enjoy your life."
Donations could be made online and Professor Richard Dawkins, bestselling author of The God Delusion, generously agreed to match the donations. As the campaign raised £5,500, his donation helped bring the campaign total to £11,000.
All donations are managed by The British Humanist Association. The aim of the project is to brighten people's days and raise awareness of atheism in the UK.
It was a great project as it was, but it was even more incredible that they raised the cash in just one hour and six minutes. They are now planning to advertise inside the buses as well.
This idea rocks!
"There’s probably no God. Now stop worrying and enjoy your life."
Donations could be made online and Professor Richard Dawkins, bestselling author of The God Delusion, generously agreed to match the donations. As the campaign raised £5,500, his donation helped bring the campaign total to £11,000.
All donations are managed by The British Humanist Association. The aim of the project is to brighten people's days and raise awareness of atheism in the UK.
It was a great project as it was, but it was even more incredible that they raised the cash in just one hour and six minutes. They are now planning to advertise inside the buses as well.
This idea rocks!
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1. Advertising - Disruptive innovation opportunity: Integrate bold messaging and unconventional formats in advertising campaigns.
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