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Involvement Over Substance

Products that emphasize and praise personal interests

Implications - Niche or flashy alcohol packaging that celebrates different interests or lifestyles is taking on a strong presence on liquor store shelves. Liquor branding and its aesthetic presentation have become as much a part of the drinking and entertainment experience as the spirits that reside inside.
Trend Themes
1. Customized Alcohol Packaging - Alcohol brands are creating niche or flashy packaging that celebrate different interests or lifestyles, allowing consumers to feel more connected with the product through personalization.
2. Aesthetic Presentation - Alcohol branding and presentation have become as much a part of the drinking and entertainment experience as the spirits that reside inside, creating an opportunity for businesses to innovate in packaging design.
3. Collaborations and Limited Editions - Collaborating with designers, artists, or celebrities in creating special or limited edition alcohol bottles can appeal to a wider audience and create buzz around the product, opening possibilities for partnerships and brand innovation.
Industry Implications
1. Alcohol and Spirits Industry - Businesses within the alcohol and spirits industry can reference these trends in order to innovate their product packaging, branding, and bottle design.
2. Luxury Goods Industry - The trend of aesthetic presentation and customized packaging creates opportunities for luxury goods industries to create premium products based on personalized designs and aesthetics.
3. Fashion Industry - Collaborating with designers or artists on special or limited edition alcohol bottles can create an opportunity for cross-industry collaboration and influence in fashion and entertainment industries.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
12 Featured, 82 Examples:
1,697,331 Total Clicks
Date Range:
Apr 09 — Jan 10
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Artistic Alcohol Bottles
Artistic Alcohol Bottles
1800 Tequila and Proximo Spirits Inc. Create Alcoholic Art
Coming to a liquor store near you are these limited edition Essential Artists bottles designed by 11 up-and-coming artists. Brought to consumers by 1800 Tequila and Proximo Spirits, Inc., the artists… MORE
Baroque Liquor Bottles
Baroque Liquor Bottles
Louis XIII Cognac Gets an All-New Luxe Look
Prestigious Louis XIII cognac has recently gotten a luxurious packaging upgrade to prove that this alcohol is much more than a mere cognac. Its bottle is placed inside a handcrafted dark wood-and-leather… MORE
Custom Champagne Bottles
Custom Champagne Bottles
MyMoet Lets You Personalize Your Moet & Chandon
MyMoet is possibly the best discovery for any champagne lover that can’t resist a bit of sparkle! Moet & Chandon now let you design your own 750 ml or 1.5 liter bottles of bubbly by customizing the placement… MORE
Stiletto and Booze Kits
Stiletto and Booze Kits
'Le Rituel' Box Set is Every Girl's Dream
Do you like expensive champagne and expensive shoes? If you do, then the ‘Le Rituel’ box set is for you. The result of a collaboration between epic shoe designer Christian Louboutin and delicious champagne… MORE
Biker Booze
Biker Booze
Absolut Vodka Launches Rock Edition to Celebrate Rock & Roll
Absolut Vodka recently launched a Rock Edition complete with leather casing and biker-style studs. Absolut Rock, which was designed in collaboration with a design team at Family Business, was launched… MORE
Boozey Sneakers
Boozey Sneakers
The Malibu Rum Gift Box Brings Shoes and Liquor Together at Last
Ok, so you have to buy your day something awesome for the holidays, but you don’t know what. Well, why no the Malubu run gift box, because this is more than just a box, it is a design innovation. Collaborating… MORE
Concealed Carafes
Concealed Carafes
The Disposable Flask Lets You Bring Booze Anywhere
These stylish disposable flasks can be brought anywhere and eliminate the suspicious looks you might get from carrying a real flask or plain bottle of alcohol. The Disposable Flasks are made of puncture-resistant… MORE
Patriotic Liquor Bottles
Patriotic Liquor Bottles
The Catherine Malandrino Cointreau Bottle is All-American
French fashion designer Catherine Malandrino has exuded her impeccable taste on the design of a limited edition bottle of Cointreau. The Catherine Malandrino Cointreau bottle for the French liquor company… MORE
Bedazzled Booze Bottles
Bedazzled Booze Bottles
Swarovski Crystal Studded Iordanov Vodka for Upscale Toasting
Iordanov Vodka probably shouldn’t be your drink of choice at a frat party, but if you’re going for something a bit more upscale (or in this case, VERY upscale), it may be perfect. Iordanov Vodka has made… MORE
$15,000 Whiskey Bottles
$15,000 Whiskey Bottles
Dalmore Releases Exclusive 1951 Vintage Sirius
Dalmore has just released one of its most prized whiskeys which boasts a cast strength of 45% and a price tag of $15,000 (£10,000) per bottle. Just 12 bottles of the single-cask, single malt whiskey are… MORE
Bee Booze
Bee Booze
Lauren Golembiewski's 'Honey Moon' Looks like a Bee Hive
Lauren Golembiewski's 'Honey Moon' wine bottle is definitely one-of-a-kind, as it resembles a bee hive with honey dripping out of the cork. The promotional wine bottle was supposedly sent out on the first… MORE
Commemorative Bottles
Commemorative Bottles
Bacardi Celebrates 100 Years With 89 Proof Limited Edition Herita
Bacardi has launched a Bacardi Limited Edition Heritage bottle of its Superior rum to commemorate the centenary of their iconic cocktail creations. The bottle will be enhanced with Edwardian-style writing… MORE

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Thailand is Poised to Become Next Value Wine Region
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The Value of 'Bailout Wine' Fluctuates With the Dow
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The Ravi Instant Wine Chiller
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