The ‘Keep Holland Clean' Campaign
Elsa Blaine — October 19, 2008 — Marketing
References: frederiksamuel
‘Keep Holland Clean’ is the tagline for this ad campaign applied to the rear end of buses in Amsterdam. The crusade is not to keep garbage off the streets, but to keep it out of the city buses.
Apparently some people that use this form of public transportation are being lazy; they are not using the proper waste bins and are leaving trash on the buses instead.
It seems pretty effective, if it were realistic. I can almost see people tossing their used coffee cups at the back of the bus, only to have them bounce off and land in the street!
Apparently some people that use this form of public transportation are being lazy; they are not using the proper waste bins and are leaving trash on the buses instead.
It seems pretty effective, if it were realistic. I can almost see people tossing their used coffee cups at the back of the bus, only to have them bounce off and land in the street!
Trend Themes
1. Anti-littering Campaigns - The success of 'Keep Holland Clean' campaign suggests a growing trend of anti-littering campaigns.
2. Transportation Advertising - Advertising on transportation, particularly buses, is an emerging trend in the advertising industry.
3. Smart Waste Management - This campaign showcases the need for smart waste management solutions, generating a trend toward innovative technologies for waste disposal.
Industry Implications
1. Advertising - The success of the 'Keep Holland Clean' campaign offers opportunities in the advertising industry for similarly creative campaigns that promote eco-friendly practices.
2. Municipal Waste Management - The 'Keep Holland Clean' campaign highlights a need for innovative municipal waste management solutions.
3. Public Transportation - The marketing potential of public transportation, specifically buses, provides a trend for industries seeking to target a captive audience in commuting individuals.
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