The loyalty card is revamped to remain a favorite for consumers
Implications - In order to strengthen the bond between consumer and company, gift cards and tangible tokens of loyalty give brand loyalists something to symbolize their allegiance. The return of its analog predecessor is a refreshing change from the digital loyalty program that reigns supreme. Regardless of what an online program may offer, the tactile interaction satisfies consumers on a psychological level.
Trend Themes
1. Tangible Loyalty - Physical, tangible rewards and loyalty programs generate consumer loyalty and satisfaction.
2. Metal Gift Cards - The use of premium materials for gift cards and credit cards adds a luxury factor for consumers, especially those who want to feel special.
3. Exclusive and Collectible Gift Cards - The use of exclusive and collectible gift cards can serve as souvenirs and collectors' items, appealing to both loyal customers and collectors.
Industry Implications
1. Retail - Retailers can capitalize on the trend of exclusive and collectible products, like gift cards, to encourage repeat purchases and reward loyal customers.
2. Hospitality - Luxury hotels, resorts, and airlines can offer metal credit and loyalty cards to their most high-end clients, adding a touch of luxury and exclusivity to their experience.
3. Finance - Credit card companies and banks can offer metal credit cards to high-end clients and frequent travelers, complementing their luxury lifestyle and increasing brand loyalty.
5 Featured, 43 Examples:
361,913 Total Clicks
Date Range:
Dec 12 — Jul 14
Trending:
Average
Consumer Insight Topics:
