Instant mobile bookings seek to persuade consumer loyalty
Implications - While loyalty programs often utilize material rewards as enticement, consumers who are tight on time are looking for more than mere tangible goods for persuasion. Seeking to make travel planning more pragmatic, consumers are turning to mobile devices and online apps to make bookings more technologically proficient. This reflects a desire for more practical, yet equally substantial methods of creating consumer loyalty.
Trend Themes
1. Mobile Bookings - The convenience of mobile devices and online apps in creating new methods of creating consumer loyalty poses disruptive innovation opportunities.
2. Boutique Loyalty Programs - Loyalty programs with increased flexibility and uncommon rewards can also aid in creating customer loyalty.
3. Expert Services - Expert-driven services that assist people in finding the best options, with concierge quality customer service, save time and reduce frustration for the customer.
Industry Implications
1. Travel Technology - Innovative mobile booking platforms like iTravey and Google Glass app SPG have already disrupted the travel technology industry by providing practical, yet substantial methods of creating consumer loyalty.
2. Hospitality - The rise of tailored and uncommon rewards in travel loyalty programs continues to disrupt the hospitality industry by offering unique experiences and discounts.
3. Travel Services - Expert-driven travel service providers like Flightfox that offer personalized assistance and cheaper flights have the potential to disrupt the travel services industry.
