The Pirq App is Like a Digital Punch Card for Finding Local Deals
Laura McQuarrie — April 22, 2014 — Marketing
References: itunes.apple & pirq
Instead of handing consumers a physical paper card to have stamped or punched as part of a loyalty program, Pirq is an app that digitizes this process, making it easy for businesses to boost customer loyalty, as well as the frequency of visits.
Using Pirq's map, users are able to find offers in their local area that might be appealing to them. What's awesome about Pirq is that the punch cards won't expire and can be used at any pace. As well, Pirq doesn't require cash, credit cards or payment up front for users to take advantage of its exclusive deals.
Aside from the savings, one of the best parts of the app is that it's possible to juggle multiple punch cards from a single merchant, which clears up a ton of bulk from your wallet.
Using Pirq's map, users are able to find offers in their local area that might be appealing to them. What's awesome about Pirq is that the punch cards won't expire and can be used at any pace. As well, Pirq doesn't require cash, credit cards or payment up front for users to take advantage of its exclusive deals.
Aside from the savings, one of the best parts of the app is that it's possible to juggle multiple punch cards from a single merchant, which clears up a ton of bulk from your wallet.
Trend Themes
1. Digital Loyalty Programs - Digitizing loyalty programs can boost customer loyalty and frequency of visits.
2. Map-based Deal Finding - Using location-based maps to find local deals increases convenience for users.
3. Multiple Punch Cards - Allowing users to juggle multiple punch cards from a single merchant reduces wallet bulk.
Industry Implications
1. Retail - Retailers can implement digital loyalty programs to enhance customer loyalty and increase repeat purchases.
2. Mobile Apps - Mobile app developers can create map-based deal finding apps to help users discover local offers easily.
3. Financial Technology - Financial technology companies can develop innovative payment solutions that integrate with digital loyalty programs and offer seamless transactions.
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