Juengo's Customer Rewards Come from Deeds Rather Than Product Purchases
Laura McQuarrie — April 22, 2014 — Marketing
Juengo is an app that gives out customer rewards, but unlike a lot of other loyalty programs, what makes Juengo unique is that it gives out points in return for actions completed, rather than items purchased. Although this is an approach that's a little different than usual, collected Juengos can still be redeemed for physical products and offers.
Some of the actions that merchants can set up to reward customers include actions like signing up for a newsletter, inviting friends to Juengo, scanning a QR code or playing a featured game. To make the system as easy as possible, Juengo has one app specifically designed for consumers and another for merchants. Unfortunately Juengo is not a universal loyalty program and its availability is currently limited United States, Britain and Greece.
Some of the actions that merchants can set up to reward customers include actions like signing up for a newsletter, inviting friends to Juengo, scanning a QR code or playing a featured game. To make the system as easy as possible, Juengo has one app specifically designed for consumers and another for merchants. Unfortunately Juengo is not a universal loyalty program and its availability is currently limited United States, Britain and Greece.
Trend Themes
1. Action-based Loyalty Programs - The Juengo app's innovative method of rewarding customer actions rather than purchases creates opportunities for similar loyalty programs in other industries.
2. Gamification in Customer Loyalty - Juengo's use of games as a means to reward customer actions demonstrates a growing trend in the use of gamification to improve customer engagement and loyalty.
3. Localized Loyalty Programs - Juengo's limited availability in specific countries creates opportunities for other companies to create localized loyalty programs for their respective regions.
Industry Implications
1. Retail - The retail industry can benefit from implementing similar action-based loyalty programs to increase customer loyalty and retention.
2. Hospitality - The hospitality industry can leverage gamification to engage customers and create more personalized experiences, leading to increased loyalty and repeat business.
3. Marketing - Marketing firms can assist businesses in creating effective localized loyalty programs to improve brand loyalty and customer engagement.
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