The Smartphone Engagement Infographic Encourages Mobile Involvement
Elise Ying-Hei Ho — October 24, 2012 — Lifestyle
References: milo
The Smartphone Engagement Infographics encourages retailers to embrace the mobile shopping experience for customers.
Shoppers are constantly doing their homework when they’re making a purchase, whether it be looking up prices before, after and even while they’re in stores. With available free WiFi networks being readily available at retailers such as Starbucks and Sephora, customers can connect their phones without incurring extra costs to compare similar products.
While some retailers may be afraid that customers will find a better deal than their store, it seems inevitable since they are not obligated to make a purchase immediately and can therefore run searches afterwards. By engaging customers on and offline in stores, retailers can prove they have nothing to hide by allowing consumers to find their own facts and answers as well.
Shoppers are constantly doing their homework when they’re making a purchase, whether it be looking up prices before, after and even while they’re in stores. With available free WiFi networks being readily available at retailers such as Starbucks and Sephora, customers can connect their phones without incurring extra costs to compare similar products.
While some retailers may be afraid that customers will find a better deal than their store, it seems inevitable since they are not obligated to make a purchase immediately and can therefore run searches afterwards. By engaging customers on and offline in stores, retailers can prove they have nothing to hide by allowing consumers to find their own facts and answers as well.
Trend Themes
1. Mobile Price Comparison - Retailers can integrate mobile price comparison tools to encourage customers to find the best deals and make informed purchasing decisions.
2. In-store Digital Engagement - Retailers can leverage in-store digital technologies to enhance the shopping experience and provide customers with easily accessible product information.
3. Omni-channel Retailing - Retailers can adopt an omni-channel approach to seamlessly integrate online and offline shopping experiences, allowing customers to research and compare products across multiple touchpoints.
Industry Implications
1. Retail - Retailers have an opportunity to embrace mobile shopping and leverage technology to meet the changing needs and preferences of their customers.
2. E-commerce - E-commerce platforms can develop mobile price comparison features and enhance customer engagement to attract and retain shoppers.
3. Wireless Telecommunications - Wireless telecommunications companies can partner with retailers to provide seamless and reliable mobile connectivity in stores, enabling customers to access online resources for price comparison.
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