Aneace Haddad Creates Loyalty Program via Taggo for Consumers
Jordan M — December 24, 2010 — Pop Culture
After becoming frustrated with a wallet full of loyalty cards and coupons to numerous retailers and restaurants, Aneace Haddad came up with an idea: tie the concept of customer loyalty programs to the exploding popularity of social media. The result? Digital loyalty points that can be tracked, updated and redeemed via Facebook fan pages.
The concept is elegant in its simplicity: consumers can register the unique number on a plastic payment card with the online service, "like" the Facebook pages of their favorite stores and then accrue digital loyalty points.
The concept is elegant in its simplicity: consumers can register the unique number on a plastic payment card with the online service, "like" the Facebook pages of their favorite stores and then accrue digital loyalty points.
Trend Themes
1. Social Media Loyalty - Innovative use of social media platforms for loyalty programs that offer consumers more convenience.
2. Digital Reward Tracking - Leveraging digital platforms to make it easier for consumers to track and redeem rewards from retailers and restaurants.
3. Simplified Loyalty Programs - Streamlining complex loyalty programs to improve user experience and encourage customer loyalty.
Industry Implications
1. Retail - Technology solutions for retailers to improve customer engagement and retention through digital loyalty programs.
2. Restaurant - Innovative loyalty programs for restaurants that emphasize convenience and easy reward redemption.
3. Payment Services - Payments providers can explore new opportunities to offer integrated digital rewards and loyalty services to cardholders.
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