The Starbucks Train Serves Coffee with a Side of Comfort & Style
Nicole Ballantyne-Choo — November 16, 2013 — Lifestyle
References: fastcodesign & designtaxi
Riding in a Starbucks train is one way to get customers looking forward to their daily commute.
While taking public transportation isn't the most enjoyable experience, a transit service in Switzerland called SBB has transformed one of its cars into a Starbucks store, where people can relax and enjoy their favorite drink, to get people looking forward to train rides.
To accommodate as many people as possible, the design ensured that the double-decker car would be able to sit 50 people comfortably. A lot of care and planning had gone into the design plan to make sure customers feel like they were having a true Starbucks experience. Since the coffee shop usually has bar stools, cushioned chairs and group seating, the creators decided they wanted the train to have the same elements. While solo commuters can comfortably read the paper on a bar stool, friends traveling together can have an intimate coffee at a table.
What makes this Starbucks train even better than the regular shops is that it even has waiters taking your order and personally bringing your drink or snack to you so you don't risk losing your spot.
While taking public transportation isn't the most enjoyable experience, a transit service in Switzerland called SBB has transformed one of its cars into a Starbucks store, where people can relax and enjoy their favorite drink, to get people looking forward to train rides.
To accommodate as many people as possible, the design ensured that the double-decker car would be able to sit 50 people comfortably. A lot of care and planning had gone into the design plan to make sure customers feel like they were having a true Starbucks experience. Since the coffee shop usually has bar stools, cushioned chairs and group seating, the creators decided they wanted the train to have the same elements. While solo commuters can comfortably read the paper on a bar stool, friends traveling together can have an intimate coffee at a table.
What makes this Starbucks train even better than the regular shops is that it even has waiters taking your order and personally bringing your drink or snack to you so you don't risk losing your spot.
Trend Themes
1. Mobile Storefronts - The transformation of a double-decker train car into a Starbucks store creates opportunities for brands to turn mobile spaces into store locations that provide a unique and comfortable experience for customers.
2. Alternative Commute Services - The Starbucks train offers a glimpse into the potential for transit services to cater to commuters who are looking for comfortable, enjoyable and alternative transportation options.
3. Personalized Customer Service - The waiters providing personalized service on the Starbucks train demonstrate the potential for businesses to provide customized experiences that cater to personal preferences of customers in unique settings.
Industry Implications
1. Fast Food & Coffee Chains - The Starbucks train highlights opportunities for fast food and coffee chains to create unique store locations and alternative operational models that cater to customer needs and preferences.
2. Public Transportation - The Starbucks train provides a potential blueprint for public transportation services to enhance the commute experience, retain customers and potentially draw new passengers by creating alternative transportation experiences.
3. Hospitality - The personalized and comfortable experience provided by the Starbucks train highlights potential opportunities for the hospitality industry to expand their offerings into unique and mobile locations catering to customer preferences.
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