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Conspicuous Nutrition

A desire for aesthetic sincerity prompts methods of fruity imitation

Implications - As a desire for healthy living becomes more prominent, nutritional packaging gets a more brazen redesign to keep in tow with consumers seeking only health-conscious goods. Referencing the fresh, natural ingredients in the packaging itself, brands are turning to blatant imagery and curvaceous shapes to cleverly imitate the elements that the product contains. The aesthetic reflection of fruits reflect a turn towards more outright, yet sincere forms of nutritional transparency.
Trend Themes
1. Nutritional Transparency - As consumers seek only health-conscious goods, brands are turning to packaging that reflects fresh, natural ingredients and uses blatant imagery and curvaceous shapes to promote sincerity in nutritional transparency.
2. Creative Packaging Shapes - Brands are using unique packaging shapes that mimic the contents of the product to visually represent the natural or fresh aspect, add playfulness, and solve issues of convenience.
3. Stimulating Geometric Patterns - Packaging is serving up an exciting aesthetic infusion capable of striking the eyes early in the morning with visually captivating and inconsistent grids of vibrant shades of greens, blues, and reds that reference the ingredients and give energy through more than the nutrient-rich content.
Industry Implications
1. Food and Beverages - Brands in the food and beverage industry can explore ways to mimic the contents of the product in the packaging and provide nutritional transparency to promote healthy living.
2. Packaging and Printing - Innovators in the packaging and printing industry can create unique packaging shapes and designs that offer convenience, capitalize on visual interest, and represent the contents of the product more strikingly and accurately.
3. Marketing and Advertising - Marketing and advertising professionals can prioritize the use of stimulating geometric patterns and vibrant shades of color in packaging to give off energy and captivate attention in the target consumer market.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 53 Examples:
1,308,498 Total Clicks
Date Range:
Mar 13 — Jul 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Sliced Fruit Packaging
Sliced Fruit Packaging
Vicente Peris Sells Half Fruit Slices to Prevent Food Waste
In order to bring ease to the difficulty of transporting heavy whole melons, pineapples and gourds home easily, Vicente Peris created special packaging for half fruit slices for Spanish retailer El... MORE
Uniquely Shaped Fruit Branding
Uniquely Shaped Fruit Branding
WTRMLN WTR Packaging Reshapes a Sweet Natural Treat Around a Bottle
In order to communicate a freshness and a purity about its contents, WTRMLN WTR packaging was done up to resemble a whole watermelon that’s been reshaped to the form of a convenient container.... MORE
Literal Fruit-Shaped Logos
Literal Fruit-Shaped Logos
This Juice Packaging Concept Scrumptiously Combines Edible and Alphabet
For his juice packaging project, Brazilian designer Renan Artur Vizzotto worked to marry text and graphics to creatively represent the contents of each vessel. The lovely milk bottle form was chosen... MORE
Sliceable Snack Cartons
Sliceable Snack Cartons
Shake It Up Smoothie Packaging Compartmentalizes its Constituents
There is certainly great convenience associated with complex snacks that are completely prepared before they’re sold, yet much of the flavor might be lost, and some consumers remain suspicious... MORE
Germinating Juice Branding
Germinating Juice Branding
Fruit Puree Packaging Mimics the Anatomy of its Primary Ingredient
It can be a bit of a stretch for young children to understand the relationship between solid foods and their liquid products, but Natural Fruit Puree packaging makes the connection clearer. The... MORE
Brightly Patterned Branding
Brightly Patterned Branding
Lovely Morning Packaging Stimulates the Eyes to Energize You Early
You might need all of the help you can get to fire yourself up first thing in the AM, and Lovely Morning packaging gives you energy though more than its nutrient-rich contents. The resealable... MORE
Stacked Apple Branding
Stacked Apple Branding
Cydr Lubelski Packaging Communicates Freshness and Lightheartedness
Even when it’s you on your own, kicking back to have a drink is a great relaxing ritual. With this considered, Cydr Lubelski packaging expresses a relative simplicity and a playfulness that... MORE

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Self-Referencing Carrot Bags
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Protective Vegetable Packaging
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Flexible Produce Packaging
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Convenient Potato Carriers
Convenient Potato Carriers
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Aquaponic Lettuce Packaging
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Maritime Potato Packaging
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The PEI Potato Bag Designs Celebrate the Produce's Proud Heritage
Eco Orange Packaging
Eco Orange Packaging
This VitaPack Fruit Carrier Boasts a Collapsible and Sustainable Design
Graphic Pomegranate Packaging
Graphic Pomegranate Packaging
Granada Pomegranate's Branding Encourages Sustainability
Misshapen Produce Discounts
Misshapen Produce Discounts
Imperfect is a Startup That Aims to Cut Down on Produce Waste
Winsome Winged Branding
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Exotic Animal Branding
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Mister Giraffe Milk Packaging Can Convince Kids to Drink the Unusual
Butchered Snack Branding
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Real Meat Jerky Packaging Presents Itself Simply But Successfully
Symbolic Branding Strategies
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Thalassios Kosmos Packaging Plays with Name, Letters and Contents
Magazine-Like Pet Food Packaging
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Petit's Dog Food Bags Are Made to Look Like Magazine Covers
Poultry-Headed Packaging
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Chicken Kitchen Branding Lets the Illustration Dictate the Carton's Shape
Takeout Treat Branding
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Yollibox Packaging Gives the Frozen Dessert an On-the-Go Image of Lightness
Pristinely Spectral Packaging
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Prestige Juice Branding is Expressed as a Remarkable Patterned Prism
Purist Patterned Pop Cans
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Compacted Geometric Packaging
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Full-Bodied Beverage Branding
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Plastic Pint-Like Packaging
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Gold Mine Beer Branding Serves Up the Bar Experience Wherever You Are
Juice Cleanse Delivery Services
Juice Cleanse Delivery Services
Revitalize Your System with Total Cleanse
Humanized Packaged Juices
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Stamped Brew Branding
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Chalkboard Booze Branding
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Affectionate Infusion Branding
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Sketched City Wrappers
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Psychedelic Dairy Branding
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Spruced Up Fertilizer Branding
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Tonal Beverage Branding
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Tubular Tote Branding
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Colorful Ramekin Cartons
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One Pot Packaging Resembles Bouillon Bowls for a Homemade Impression
Colorful Hand-Scrawled Branding
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Valtida Piccola Olive Oil Packaging Highlights Handmade Production
Practically Open Packaging
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Exclamatory Sandwich Branding
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Freddy's Packaging Gets Consumers Excited About Local Foods
Cross-Stitched Milk Cartons
Cross-Stitched Milk Cartons
Panon Dairy Packaging is Embroidery-Patterned for a Homespun Aesthetic
Beautifully Bottled Infusions
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Paromi Tea Packaging Looks Refined in Matte Glass Bottles
Jam Jar Booze Branding
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Super Beer Packaging Serves Up a Quirky and Casual Impression
Elaborately Patterned Pop Cans
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Doublevee Packaging Visually Alludes to Stimulating Flavor
Voluptuous Infusion Branding
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Bolu Tea Packaging Stacks for an Elegant Display of Exquisite Flavors
Elaborate Swing-Type Stoppers
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Matte Multicolored Bottles
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Be O' Juice Packaging Presents a Pure Image of its Organic Ingredients
Honeycomb Booze Branding
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Succulent Beverage Branding
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