Yakushev Grigory Combines Popular Logos with 'Angry Birds' Characters
Paul Maccarone — August 11, 2013 — Marketing
References: designbolts
This hilarious mashup between 'Angry Birds' and popular logos by Yakushev Grigory is a wonderful parody of two incredibly popular themes. With iconic brands like Starbucks, Pepsi, Apple and Google, the fusion logos are an inventive look at how strong brand associations can be.
Designing a logo is one of the most important steps in creating a brand image. The logo will be what connects your brand with consumers minds and even the colors that you choose will have a powerful impact. Even with the logos being cleverly remade into Angry Birds characters, it's still really easy to figure out what brand each rework represents. In essence, the 'Angry Brands' parody is a mashup of pop-culture as both the popular logos and the Angry Birds characters are both large parts of this generations lives.
Designing a logo is one of the most important steps in creating a brand image. The logo will be what connects your brand with consumers minds and even the colors that you choose will have a powerful impact. Even with the logos being cleverly remade into Angry Birds characters, it's still really easy to figure out what brand each rework represents. In essence, the 'Angry Brands' parody is a mashup of pop-culture as both the popular logos and the Angry Birds characters are both large parts of this generations lives.
Trend Themes
1. Logo Mashup Trend - There is a trend of humorous logo mashups that combine popular logos with recognizable characters.
2. Brand Parody Trend - Parodying iconic brands with popular themes like 'Angry Birds' is a growing trend in art and design.
3. Brand Association Trend - The fusion of strong brand associations with popular culture elements is becoming a popular trend in logo design.
Industry Implications
1. Advertising and Marketing - Advertising and marketing agencies can leverage the logo mashup trend to create visually engaging and humorous campaigns for brands.
2. Art and Design - Artists and designers can explore the brand parody trend to create unique artworks or merchandise that resonates with pop culture enthusiasts.
3. Graphic Design and Branding - Graphic design and branding firms can capitalize on the brand association trend by offering innovative logo design services that incorporate popular cultural references.
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