The Caribou Perks Loyalty Program Rewards Customers for Sticking with Them
Farida Helmy — April 23, 2014 — Lifestyle
References: caribouperks & nrn
Coffee lovers rejoice, Caribou Coffee has recently launched their new loyalty program to make sure you get that freebie you deserve after showing your undying loyalty to its java -- and to generate new customer traffic to the brand.
The Caribou Perks loyalty program was finally introduced to make sure to reward customers for their dedication to the Minneapolis-based chain’s beverage and baked-goods menus. The new program was also launched to lock in existing customers, as not all coffee drinkers are loyal to coffee brands.
“There definitely is a group of consumers who go to the coffee shop and stick to it day in and day out, but the reality is there are more consumers who shop around quite a bit,” says Michele Vig, the company’s vice president of marketing. “The purpose of this program was to reward our really loyal customers with perks and to give customers who don’t see us as their No. 1 shop a reason to put us in that spot.”
The Caribou Perks loyalty program was finally introduced to make sure to reward customers for their dedication to the Minneapolis-based chain’s beverage and baked-goods menus. The new program was also launched to lock in existing customers, as not all coffee drinkers are loyal to coffee brands.
“There definitely is a group of consumers who go to the coffee shop and stick to it day in and day out, but the reality is there are more consumers who shop around quite a bit,” says Michele Vig, the company’s vice president of marketing. “The purpose of this program was to reward our really loyal customers with perks and to give customers who don’t see us as their No. 1 shop a reason to put us in that spot.”
Trend Themes
1. Coffee Loyalty Programs - Disruptive innovation opportunity: Develop a more innovative and personalized loyalty program to attract and retain coffee lovers.
2. Brand Loyalty - Disruptive innovation opportunity: Create strategies to increase brand loyalty among consumers who shop around frequently.
3. Customer Retention - Disruptive innovation opportunity: Implement effective customer retention strategies to secure long-term loyalty and prevent customers from switching to competitors.
Industry Implications
1. Coffee Shop - Disruptive innovation opportunity: Introduce unique perks and rewards to differentiate from competitors and enhance customer loyalty.
2. Marketing - Disruptive innovation opportunity: Develop innovative marketing strategies to build and maintain strong brand loyalty among customers.
3. Customer Service - Disruptive innovation opportunity: Implement advanced customer service technologies and practices to improve customer retention and satisfaction.
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