Aingeru Zorita Shoots the Warby Parker 2010 Lookbook
Ryan Hinkson — July 25, 2010 — Fashion
References: warbyparker & thefashionisto
The Warby Parker 2010 lookbook shows just how far eyewear has come. I remember back in grade school, when wearing glasses was not cool. Now it seems like no fashionista's outfit is complete without a pair.
This Warby Parker lookbook was shot by Aingeru Zorita and it looks great. The glasses along with the geek-chic fashion blend together perfectly. I feel smarter just looking at this nerdy minimalist eyewear.
Implications - Businesses that can successfully combine two unlikely or opposite characteristics will benefit tremendously in today's consumption-hungry culture. By reviving or making over a typically unpopular style or concept, businesses will appeal to a wide variety of potential consumers who are looking for unique ways to express themselves.
This Warby Parker lookbook was shot by Aingeru Zorita and it looks great. The glasses along with the geek-chic fashion blend together perfectly. I feel smarter just looking at this nerdy minimalist eyewear.
Implications - Businesses that can successfully combine two unlikely or opposite characteristics will benefit tremendously in today's consumption-hungry culture. By reviving or making over a typically unpopular style or concept, businesses will appeal to a wide variety of potential consumers who are looking for unique ways to express themselves.
Trend Themes
1. Geek-chic - Combining seemingly opposing characteristics is a trend that appeals to consumers looking for unique ways to express themselves.
2. Minimalist Eyewear - Minimalist eyewear is a trend that has gained popularity due to its simple yet fashionable design.
3. Nerd Revival - Nerd revival is a trend that has brought back and made over unpopular styles or concepts to appeal to a wider audience.
Industry Implications
1. Eyewear - Eyewear companies can benefit from offering minimalist and fashionable glasses that appeal to a wide range of consumers.
2. Fashion - Fashion companies can benefit from incorporating geek-chic styles in their designs to appeal to consumers looking for unique ways to express themselves.
3. Marketing - Marketing companies can benefit from using the nerd revival trend to promote products or concepts that were once unpopular.
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