The Swiss Tourism Campaign Makes Us Yodel
Robyn Currie — December 14, 2009 — Art & Design
References: creativeroots.org & notcot.org
Switzerland is one ballin’ country. Seriously, not only is it beautiful, but the food is good too, so why not visit? That is what the Swiss tourism campaign is trying to do, by luring visitor with some truly awesome ads.
Designed by Spillman/Felser/Leo Burnett, the We Do Everything for the Perfect Holiday campaign shows how hospitable and friendly Swiss people are. Check out the gallery for the Swiss tourism campaign, and maybe you will be inspired to go on a trip.
Designed by Spillman/Felser/Leo Burnett, the We Do Everything for the Perfect Holiday campaign shows how hospitable and friendly Swiss people are. Check out the gallery for the Swiss tourism campaign, and maybe you will be inspired to go on a trip.
Trend Themes
1. Hospitality Tourism Campaigns - Disruptive innovation opportunity: Creating tourism campaigns that emphasize the hospitality and friendliness of a destination to attract visitors.
2. Authentic Advertising - Disruptive innovation opportunity: Designing advertising campaigns that showcase the authentic culture, food, and experiences of a destination to engage potential tourists.
3. Emotional Travel Marketing - Disruptive innovation opportunity: Developing travel marketing strategies that evoke strong emotions and inspire people to explore new destinations.
Industry Implications
1. Tourism - Disruptive innovation opportunity: Integrating technology and personalized experiences to revolutionize the tourism industry and enhance visitor satisfaction.
2. Hospitality - Disruptive innovation opportunity: Implementing advanced AI and robotics to enhance hospitality services and provide personalized experiences for guests.
3. Advertising - Disruptive innovation opportunity: Leveraging data analytics and AI-powered targeting techniques to create highly personalized and effective advertising campaigns in the tourism industry.
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