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Made-Over Masculinity

Traditional "manliness" is shaken by men's interest in makeup

Implications - With more media showcasing men’s makeup, some male consumers are becoming interested in products and services that enhance their own attractiveness. As cosmetics for men become more widely accepted among the masses, brands will have an opportunity to take advantage of a burgeoning market segment in the already crowded beauty and fashion industries.
Trend Themes
1. Gender Fluidity in Fashion and Beauty - With more male influencers becoming interested in makeup and jewelry among other traditionally feminine items, brands have the opportunity to take advantage of a burgeoning market segment in the already crowded fashion and beauty industries.
2. Unconventional Beauty - Designers and photographers are exploring unorthodox beauty measures and presenting them in mainstream media. There is potential to create new markets for beauty products by expanding the concept of what beauty encompasses.
3. Social Media Influence - Social media platforms have played a significant role in promoting unconventional beauty standards, and brands can harness this opportunity to cater to changing consumer preferences.
Industry Implications
1. Fashion - Traditional fashion brands aiming to explore gender fluidity trends and expand their markets to unconventional beauty standards could experiment with new collections and campaigns.
2. Beauty - The beauty sector can capitalize on the emerging trend by creating new products and accessories to cater to male consumers who are looking for makeup and beauty services to enhance their appearance.
3. Marketing - Marketing agencies can facilitate and help in promoting the trend through social media by collaborating with influential male beauty bloggers and developing creative campaigns to advocate the principle of gender inclusivity.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 48 Examples:
1,500,926 Total Clicks
Date Range:
Aug 10 — Feb 11
Trending:
Warm

Featured Examples

Bearded Makeup Models
Bearded Makeup Models
Lip Service by Armin Morbach Frames Gentlemen Wearing Magenta
To get the optimal impartial opinion of a lip color, Lip Service by Armin Morbach certainly offers the best method. Featuring Johnny Harrington with full red facial hair, the cosmetics editorial is by… MORE
Lipstick-Wearing Men
Lipstick-Wearing Men
The Vivienne Westwood AW11 Men's Collection is Femininely Masculine
The contrast between traditionally masculine outfits and unorthodox male makeup in the Vivienne Westwood AW11 Men's collection is rather fetching if I do say so myself. I like my men to be manly, but there… MORE
Lipstick-Wearing Males
Lipstick-Wearing Males
French WAD Magazine Promotes Men in Makeup
For its current 'Man Issue,' WAD magazine compiled a stock of makeup-wearing men, with red and plum-colored lipstick. In the hopes of connecting with the audience and promoting androgyny and sexuality,… MORE
Warpaint Makeup Spreads
Warpaint Makeup Spreads
Photographer Jayden Tang's Eccentric Men's Grooming Editorial
China-born Jayden Tang is a fashion photographer who now lives and works in London, England after getting an M.A. in fashion photography at the London College of Fashion. Jayden Tang's latest editorial… MORE
Glossy-Lipped Boytography
Glossy-Lipped Boytography
River Viiperi Glistens in Ones2Watch February 2011
International model River Viiperi gets all shiny and glossy for the latest Ones2Watch February 2011 editorial entitled 'Goodbye Horses.' Photographer Zeb Daemen teamed up with makeup artist Sigrid Volders… MORE
Contrasting Fashiontography
Contrasting Fashiontography
Inside the Mind of Photographer Isa Jacob
For the latest Ones2Watch editorial entitled 'Made Men,' photographer Isa Jacob brought his vision to life with contrasting prints and bizarre makeup. The photo shoot features men with unibrows, in structured… MORE

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