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Overweight Cat Entrances

Clean the Sky - Positive Eco Trends & Breakthroughs

The Fat Cat Flap Makes It Easier for Fat Cats to Come Home

— December 9, 2010 — Unique
Overweight cats may have an easier time of getting inside in the near future thanks to the Fat Cat Flap. Joe Inglis has developed this cat door which features a conveyor belt to carry your chubby pet inside.

The Fat Cat Flap works by using a paw identification system to let your cat inside and keep out strays. The Fat Cat Flap was developed in response to Britain's rising number of obese cats, with 50% expected to be too big to fit through regular pet doors by 2020.
Trend Themes
1. Paw Identification Systems - Opportunity to develop innovative paw identification systems for pet doors.
2. Conveyor Belt Technology - Opportunity to apply conveyor belt technology to improve entry systems for pets.
3. Obesity Management for Pets - Opportunity to develop products and services for managing and addressing pet obesity.
Industry Implications
1. Pet Tech - Disruptive innovation opportunities in the pet tech industry with the development of advanced pet entry systems.
2. Home Automation - Opportunities for disruptive innovation in the home automation industry by integrating pet entry systems.
3. Pet Health and Wellness - Opportunities for disruptive innovation in the pet health and wellness industry by addressing the issue of pet obesity.
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