Virgin Trains Recently Launched a Where's Wally Hunt Across the UK
Rebecca Byers — July 27, 2015 — Marketing
References: virgintrains
Virgin Trains recently launched the nationwide Where's Wally Hunt, a fun contest campaign in the form of a six-week long scavenger hunt. For the dynamic campaign, Virgin Trains has sent one hundred Where's Wally replicas out across the UK for six weeks and is hoping they will have some help in spotting them.
Once an individual has found as many Wally's as they can, they can tweet the number to @VirginTrains using the hashtag #FoundWally before August 31. The contest can also be entered via the Virgin Trains Facebook page. Winners will be gifted with a luxury Virgin Trains weekend escape to London that includes tickets to such attractions as the London Eye and Madame Tussauds.
The Where's Wally Hunt is a particularly well-timed interactive contest, as it is targeted at families traveling over the summer holidays.
Once an individual has found as many Wally's as they can, they can tweet the number to @VirginTrains using the hashtag #FoundWally before August 31. The contest can also be entered via the Virgin Trains Facebook page. Winners will be gifted with a luxury Virgin Trains weekend escape to London that includes tickets to such attractions as the London Eye and Madame Tussauds.
The Where's Wally Hunt is a particularly well-timed interactive contest, as it is targeted at families traveling over the summer holidays.
Trend Themes
1. Interactive Contest Campaigns - Creating interactive contest campaigns can enhance customer engagement and brand loyalty.
2. Scavenger Hunt Marketing - Scavenger hunt marketing can generate excitement and encourage participation in brand activities.
3. Social Media Engagement - Leveraging social media engagement through contests and hashtags can amplify brand reach and visibility.
Industry Implications
1. Hospitality and Tourism - Interactive contest campaigns can be used by hospitality and tourism companies to attract customers and create memorable experiences.
2. Marketing and Advertising - Scavenger hunt marketing can be incorporated by marketing and advertising agencies to drive customer engagement and create brand awareness.
3. Social Media and Technology - Leveraging social media engagement can benefit social media and technology companies in expanding their user base and increasing brand visibility.
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