The EMP Summer House Pop-Up is Set to Return to the Hamptons This Summer
Justin Lam — March 5, 2018 — Lifestyle
References: ny.eater & grubstreet
New York City-based Eleven Madison Park will return to the Hamptons in the summer for its EMP Summer House pop-up. The pop-up first debuted in 2017 and was done to occupy staff time while the actual restaurant underwent renovations. The pop-up was first run in a partnership with American Express, but this partnership has not been re-confirmed for the second EMP Summer House pop-up.
Like the previous pop-up, the second iteration will feature both indoor seating and a much more casual outdoor dining experience. A few dishes have been teased so far, including lobster tempura, corn flatbread with Parmesan and truffles and a rib eye for two. Unlike the regular Eleven Madison Park, the EMP Summer House pop-up will offer larger-format meals, though the details have yet to be revealed.
Image Credit: Liz Clayman
Like the previous pop-up, the second iteration will feature both indoor seating and a much more casual outdoor dining experience. A few dishes have been teased so far, including lobster tempura, corn flatbread with Parmesan and truffles and a rib eye for two. Unlike the regular Eleven Madison Park, the EMP Summer House pop-up will offer larger-format meals, though the details have yet to be revealed.
Image Credit: Liz Clayman
Trend Themes
1. Luxury Dining Pop-ups - EMP Summer House pop-up trends toward offering the casual dining experience, even though they offer larger format meals than the regular Eleven Madison Park.
2. Casual Luxury Dining Experience - EMP Summer House Pop-Up offers a casual dining experience that creates a more relaxed environment for a luxury dining experience.
3. Partnership-driven Pop-ups - EMP Summer House pop-up is ran in partnership with American Express which builds brand value and loyalty beyond the dining experience.
Industry Implications
1. Hospitality - Luxury dining pop-ups may see an increase in revenue for hospitality businesses looking to offer consumers a unique and refined dining experience.
2. Credit Card Companies - Partnerships between high-end eateries and credit card companies continue to grow as they offer their customers access to more unique dining experiences.
3. Tourism - Hospitality and tourism businesses can build partnerships with restaurants to attract luxury travelers seeking unique dining experiences in popular tourist destinations.
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