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Streamed Enlightenment

Brand engagement leverages educational livestreaming

Implications - In order to complement curated content in a way that feels spontaneous and authentic, brands are turning to livestream platforms to enlighten and engage younger viewers with real-time, unedited footage. A natural response to the demand from Millennials and Gen Z for meaningful brand interactions, this progression invites audiences to experience a glimpse behind the curtain while providing value-driven content that is as informative as it is memorable.
Workshop Question - How could your brand leverage streaming for a more engaged consumer experience?
Trend Themes
1. Livestreaming - Brands and individuals are using livestreaming to offer authentic real-time content, creating new opportunities for discovery and engagement across various industries.
2. Immersion and Interactivity - Interactive and immersive experiences are becoming more popular as a way for brands to generate greater engagement, as they offer a compelling way to discover and explore content on-the-go in an increasingly distracted and competitive media environment.
3. Personalized Content - Personalization is becoming a big trend across different sectors as brands try to tap into the changing expectations of consumers for tailored and meaningful experiences and content.
Industry Implications
1. Media and Entertainment - Examples like Twitter live streaming political conventions and Waitrose's "Live from the Farm" Campaign showed that media and entertainment industry is leading by example through their innovative approach to developing engaging content for different platforms.
2. Retail Industry - The Retail Industry is also taking advantage of the potential of immersive and interactive experiences, such as Harley-Davidson's Periscope drive, Microsoft's interactive fireworks show, and Sudacas live streaming furniture builders to offer unique, personalized, and memorable in-store experiences.
3. Advertising and Marketing Industry - The Advertising and Marketing industry is one of the sectors that benefits the most from the trend towards personalization, as it offers a way to generate better engagement and drive conversion rates, as seen in DigitasLBi's "Rise and Shine" Facebook Live stream, where a bot via Messenger alerts subscribers of new content.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
202,729 Total Clicks
Date Range:
Nov 15 — Jun 17
Trending:
Average
Consumer Insight Topics:

Featured Examples

Livestreaming Furniture Builders
Livestreaming Furniture Builders
Sudacas Livestreams the Building of Bookshelves and Coatracks
Sudacas, an Argentinian furniture building company, creates beautiful artisan pieces with locally sourced wood in its Buenos Aires studio. But rather than asking its consumers to simply trust in... MORE
Interactive Fireworks Shows
Interactive Fireworks Shows
Microsoft Set Up a Fireworks Display to Challenge One-Way Streaming
To introduce its new game-streaming platform, ‘Mixer,’ Microsoft set up a dynamic fireworks show that gave viewers the chance to be more than just spectators of the evening event. &#... MORE
Live-Streamed Political Conventions
Live-Streamed Political Conventions
Twitter Shares Republic and Democratic National Conventions
Twitter has partnered with CBS News to livestream the 2016 Republican and Democratic National Conventions. This isn’t the first time Twitter has signed a deal with a company to livestream an... MORE
Youth-Targeted News Networks
Youth-Targeted News Networks
The VICE Channel Will Have Fewer Ads and Stream Simultaneously
This winter, there will officially be a VICE channel on cable television. The youth-centric alternative news outlet has been in talks with A&E to produce its own cable channel for a while now,... MORE
Livestreamed Morning Shows
Livestreamed Morning Shows
DigitasLBi's 'Rise and Shine' is a Livestreamed Facebook "Feed Show"
‘Rise and Shine’ is the name of a new morning show that will be shared by DigitasLBi on Facebook Live. The livestreamed “feed show” from the New York-based advertising... MORE
play_circle_filledIn-Store Dairy Farm Projections
In-Store Dairy Farm Projections
Waitrose's 'Live from the Farm' Campaign Showcased Product Origins
British supermarket chain Waitrose recently ran a campaign called ‘Live from the Farm’ that saw footage of three farms from which the brand sources their food and dairy livestreamed in-... MORE
play_circle_filledLivestreamed Motorcycle Rides
Livestreamed Motorcycle Rides
A Harley-Davidson Ride Broadcasted on Periscope Unveils New Machines
In order to announce its 2016 lineup in a novel way, a global Harley-Davidson ride was staged on Periscope. In cities like Portland, Sydney, Toronto and Barcelona, real motorcycle riders were... MORE

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