Brand engagement leverages educational livestreaming
Implications - In order to complement curated content in a way that feels spontaneous and authentic, brands are turning to livestream platforms to enlighten and engage younger viewers with real-time, unedited footage. A natural response to the demand from Millennials and Gen Z for meaningful brand interactions, this progression invites audiences to experience a glimpse behind the curtain while providing value-driven content that is as informative as it is memorable.
Workshop Question - How could your brand leverage streaming for a more engaged consumer experience?
Trend Themes
1. Livestreaming - Brands and individuals are using livestreaming to offer authentic real-time content, creating new opportunities for discovery and engagement across various industries.
2. Immersion and Interactivity - Interactive and immersive experiences are becoming more popular as a way for brands to generate greater engagement, as they offer a compelling way to discover and explore content on-the-go in an increasingly distracted and competitive media environment.
3. Personalized Content - Personalization is becoming a big trend across different sectors as brands try to tap into the changing expectations of consumers for tailored and meaningful experiences and content.
Industry Implications
1. Media and Entertainment - Examples like Twitter live streaming political conventions and Waitrose's "Live from the Farm" Campaign showed that media and entertainment industry is leading by example through their innovative approach to developing engaging content for different platforms.
2. Retail Industry - The Retail Industry is also taking advantage of the potential of immersive and interactive experiences, such as Harley-Davidson's Periscope drive, Microsoft's interactive fireworks show, and Sudacas live streaming furniture builders to offer unique, personalized, and memorable in-store experiences.
3. Advertising and Marketing Industry - The Advertising and Marketing industry is one of the sectors that benefits the most from the trend towards personalization, as it offers a way to generate better engagement and drive conversion rates, as seen in DigitasLBi's "Rise and Shine" Facebook Live stream, where a bot via Messenger alerts subscribers of new content.
7 Featured, 63 Examples:
203,639 Total Clicks
Date Range:
Nov 15 — Jun 17
Trending:
Average
Consumer Insight Topics:
