Publications devoted strictly to humanitarian issues encourage consumer action
Implications - Traditional news outlets compile a variety of topics in one place, however, emerging outlets are tailoring their content to focus solely on human rights and advocacy initiatives. With the use of technological publications, consumers -- specifically the Millennial generation, are not only developing an acute awareness but they are now being prompted to take immediate action. As global concern for advocacy increases, organizations can enforce tactical actions through digital methods to ensure a shareable message that communicates the consumer's moral superiority.
Workshop Question - What role does your brand play when it comes to causes? How could you take part in a way that aligns with your brand?
Trend Themes
1. Targeted Advocacy Apps - Mobile apps like Ideal Impact and Politalk are helping to mobilize consumers to take action on social issues they care about.
2. Ad-blocker Response Campaigns - UNICEF and other organizations are creating ad campaigns specifically designed to reach users of ad-blocker software.
3. Advocacy News Bots - Media companies like Mic are using news bots to engage readers and prompt them to take action after reading articles.
Industry Implications
1. Mobile App Development - The development of targeted advocacy mobile apps offers an opportunity for mobile app developers and social organizations to collaborate.
2. Advertising and Marketing - Organizations that have been negatively impacted by the rise of ad-blockers can benefit from tailored marketing campaigns designed to reach ad-blocker software users.
3. Media and Journalism - Media companies can leverage news bots to create more engaging news content and to prompt readers to take action on social issues.
5 Featured, 44 Examples:
60,401 Total Clicks
Date Range:
Jul 15 — May 16
Trending:
Mild
Consumer Insight Topics:
