Harley-Davidson Debuts an Eco-Friendly Ride for Bikers
Meghan Young — September 18, 2014 — Autos
The electric motorcycle by Harley-Davidson is an exciting development that people of all walks of life will appreciate. Granted, the Hells Angels might think that the design would undermine their hard-earned reputation. Yet an electric motorcycle was bound to be introduced considering the direction that the auto industry is moving in. After all, the consumer gets what the consumer wants.
In regards to venturing into creating electric motorcycles, Harley-Davidson President Matt Levatich says, "We think that the trends in both EV technology and customer openness to EV products, both automotive and motorcycles, is only going to increase, and when you think about sustainability and environmental trends, we just see that being an increasing part of the lifestyle and the requirements of riders."
In regards to venturing into creating electric motorcycles, Harley-Davidson President Matt Levatich says, "We think that the trends in both EV technology and customer openness to EV products, both automotive and motorcycles, is only going to increase, and when you think about sustainability and environmental trends, we just see that being an increasing part of the lifestyle and the requirements of riders."
Trend Themes
1. Electric Motorcycles - The trend of electric motorcycles presents an opportunity for disruptive innovation in the motorcycle industry by offering eco-friendly and sustainable options for riders.
2. EV Technology - The trend of EV technology in the automotive and motorcycle industries opens up opportunities for disruptive innovation by providing environmentally friendly transportation solutions.
3. Customer Openness to EV Products - The trend of increasing customer openness to EV products creates an opportunity for disruptive innovation by encouraging the adoption of electric motorcycles among a wider audience.
Industry Implications
1. Motorcycle Industry - The motorcycle industry can embrace the trend of electric motorcycles and innovate by developing new eco-friendly models that cater to the growing demand for sustainable transportation.
2. Automotive Industry - The automotive industry can leverage the trend of EV technology by expanding their product offerings to include electric motorcycles, tapping into a new market segment.
3. Green Technology Industry - The green technology industry can seize the opportunity presented by the trend of electric motorcycles to develop innovative charging infrastructure and support systems for these vehicles.
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