Motion-fueled energy is becoming more widely accepted
Implications - Green thinking is becoming more popular as globally-minded Millennials reach adult age and ex-hippie Boomers reach peek disposable income. As a result, alternative forms of energy, such as kinetic energy, are becoming more widely accepted. The integration of sustainability in everyday life shows that "going green" is no longer niche.
Workshop Question - How can your brand play a (bigger) role in supporting eco-friendly initiates?
Trend Themes
1. Kinetic Energy - Alternative forms of energy such as kinetic energy and the integration of sustainability in everyday life are becoming more widely accepted.
2. Persuasive Electric Vehicles - The emergence of Persuasive Electric Vehicles highlights the need for eco-friendly transportation solutions, such as the 'CityCar' designed for MIT’s Mobility-On-Demand project.
3. Energy Harvesting Technology - Energy harvesting innovations using kinetic principles, such as InStep NanoPower and Pavegen's floor tiles, are revolutionizing the production of electrical energy.
Industry Implications
1. Transportation - Innovations in Persuasive Electric Vehicles offer business professionals unique opportunities to diversify their transportation offers and cater for a rising demand for eco-friendly transport options.
2. Infrastructure - Emerging technologies that capture kinetic energy, like Pavegen's floor tiles and EnGoPLANET's street lights, present a disruptive opportunity for cities to reduce their energy consumption while enhancing infrastructure.
3. Wearable Technology - Kinetic energy harvesting systems, like the InStep NanoPower, offer prospective business ideas that integrate wearable technology with renewable energy sources.
