These Detailed Graphics Reveal Just How Much Time We Spend Online
Charlotte Joyce Kidd — October 22, 2015 — Business
References: michaelwolf & businessinsider
At the Wall Street Journal's 2015 conference, career businessman Michael Wolf offered these important illustrations of consumer media behavior and what this means for the future of technology.
Some of the statistics revealed in these infographics are truly surprising. For example, over the course of a day, the average American spends more time on tech and media than they do sleeping. Analysis of media behavior also shows that successful billion-dollar businesses can be built on just seconds of a consumer's daily attention span: the average visitor to Vice magazine only spends 16 seconds per day on the site, while BuzzFeed captures just 36 seconds of its average reader's time.
Media behavior shapes the landscape of business today. These infographics lay out some important insights into how and where media consumers spend their time and money, and what this means for the industry.
Some of the statistics revealed in these infographics are truly surprising. For example, over the course of a day, the average American spends more time on tech and media than they do sleeping. Analysis of media behavior also shows that successful billion-dollar businesses can be built on just seconds of a consumer's daily attention span: the average visitor to Vice magazine only spends 16 seconds per day on the site, while BuzzFeed captures just 36 seconds of its average reader's time.
Media behavior shapes the landscape of business today. These infographics lay out some important insights into how and where media consumers spend their time and money, and what this means for the industry.
Trend Themes
1. Increased Digital Consumption - The average American spends more time on tech and media than they do sleeping, indicating a growing trend of increased digital consumption.
2. Declining Attention Span - Statistics reveal that successful businesses can be built on just seconds of consumer attention, highlighting the trend of declining attention spans in the digital age.
3. Shift to Mobile Entertainment - Insights into media behavior show that consumers are spending significant amounts of time on their mobile devices, signaling a trend towards mobile entertainment.
Industry Implications
1. Digital Media - The increased digital consumption trend presents disruptive innovation opportunities for the digital media industry to create more engaging content and capture user attention.
2. Advertising and Marketing - With the declining attention span trend, the advertising and marketing industry can explore innovative strategies to communicate messages effectively within limited time frames.
3. Mobile Technology - The shift to mobile entertainment trend presents opportunities for the mobile technology industry to develop innovative apps, platforms, and services catering to consumers' preferences for on-the-go entertainment.
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