The Planters Mr. Peanut Dry Roasted Peanut Packaging Celebrates 100 Years
Michael Hemsworth — May 18, 2016 — Marketing
It might be hard to believe, but the Planters Mr. Peanut dry roasted peanut packaging that celebrates the brand's 100th birthday has been released with 3 million units in total and not two alike.
Utilizing the HP Indigo digital presses and HP SmartStream Mosaic, the packaging offers consumers individual product packaging with no two with the same design. This helps to celebrate the brand by utilizing the iconic imagery, but by also infusing a touch of revolutionary technology.
The Planters Mr. Peanut dry roasted peanut packaging features fireworks that are all unique to that specific jar and that jar alone. This feat was completed thanks to the technology from HP and the help of a converting company that printed the labels on PETg film.
Utilizing the HP Indigo digital presses and HP SmartStream Mosaic, the packaging offers consumers individual product packaging with no two with the same design. This helps to celebrate the brand by utilizing the iconic imagery, but by also infusing a touch of revolutionary technology.
The Planters Mr. Peanut dry roasted peanut packaging features fireworks that are all unique to that specific jar and that jar alone. This feat was completed thanks to the technology from HP and the help of a converting company that printed the labels on PETg film.
Trend Themes
1. Unique Packaging Designs - The use of HP Indigo digital presses and HP SmartStream Mosaic allows for individual product packaging with no two designs alike, creating a trend of unique packaging designs.
2. Celebratory Branding - The celebratory peanut jars for Planters Mr. Peanut's 100th birthday utilize revolutionary technology to infuse iconic imagery, representing a trend of celebratory branding.
3. Personalized Consumer Experience - The individualized design of each jar, made possible by HP technology, reflects the trend of personalized consumer experiences in packaging.
Industry Implications
1. Packaging and Labeling - The trend of unique packaging designs presents an opportunity for companies in the packaging and labeling industry to offer customized and one-of-a-kind packaging solutions.
2. Food and Beverage - The trend of celebratory branding in the food and beverage industry creates opportunities for products to stand out and engage consumers on a deeper level.
3. Printing and Technology - The use of HP Indigo digital presses and HP SmartStream Mosaic in creating individualized packaging opens up disruptive innovation opportunities for companies in the printing and technology industry.
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