The Solar Intensity Meter Was Installed by Unimed Pelotas
Rebecca Byers — March 21, 2016 — Lifestyle
References: adsoftheworld & activationideas
Launched in January 2016 in Brazil, the Solar Intensity Meter is a clever brand activation that alerts citizens on the beach to the dangers of the sun overhead. Created by agency Mark+, the Solar Intensity Meter is designed as a social intervention that reminds those on the beach of the inherit dangers and responsibilities associated with soaking up the sun.
Similar stunts have also been held in South America that highlight the cancer risks associated with prolonged sun exposure. Happiness Brussels and the Peruvian League Against Cancer once partnered to launch "Shadow WiFi," a WiFi network only accessible when those on the beach stand in the shade offered by a giant wall.
As brands look for more ways to serve as catalysts for positive change in the lives of individuals, consumers are reacting positively to the attempt to honestly look out for the best interest of consumers.
Similar stunts have also been held in South America that highlight the cancer risks associated with prolonged sun exposure. Happiness Brussels and the Peruvian League Against Cancer once partnered to launch "Shadow WiFi," a WiFi network only accessible when those on the beach stand in the shade offered by a giant wall.
As brands look for more ways to serve as catalysts for positive change in the lives of individuals, consumers are reacting positively to the attempt to honestly look out for the best interest of consumers.
Trend Themes
1. Solar Intensity Awareness - Opportunity to develop innovative campaigns and technologies that raise awareness about the dangers of prolonged sun exposure.
2. Social Intervention Marketing - Opportunity to create brand activations that not only promote products or services but also serve as catalysts for positive change in individuals' lives.
3. Cancer Risk Education - Opportunity to educate the public about the risks associated with prolonged sun exposure and provide solutions to mitigate those risks.
Industry Implications
1. Advertising and Marketing - Opportunity for agencies and brands to create impactful campaigns that raise awareness about health and safety issues.
2. Health and Wellness - Opportunity to develop innovative technologies and solutions that promote healthy behaviors and protect individuals from health risks.
3. Non-profit and Advocacy - Opportunity for organizations to launch educational initiatives that raise public awareness about specific health issues and provide support.
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