McDonald's UK Embraces a Wes Anderson-Style Advert for Transparency
Meghan Young — June 10, 2015 — Lifestyle
References: mcdonalds & designtaxi
McDonald's UK strays away from the typical fast food formula of ad campaigns for something a little more fun and quirky. As though inspired by a Wes Anderson film, it delves into the concern regarding the quality of beef used for burgers -- a type of riddle worthy of such an esteemed comparison.
With the help of Leo Burnett UK, McDonald's UK follows a nine-and-a-quarter-year-old girl called Laura, who believes that the Golden Arches serves unhealthy beef patties. Yet, as Design Taxi writes, "In comes butcher Ted, who challenges this delusion by showing Laura and her mother, Beth, what makes an excellent McDonald’s beef patty." He notes McDonald's UK burger tastes good not because of what's added, but because of what's not used.
With the help of Leo Burnett UK, McDonald's UK follows a nine-and-a-quarter-year-old girl called Laura, who believes that the Golden Arches serves unhealthy beef patties. Yet, as Design Taxi writes, "In comes butcher Ted, who challenges this delusion by showing Laura and her mother, Beth, what makes an excellent McDonald’s beef patty." He notes McDonald's UK burger tastes good not because of what's added, but because of what's not used.
Trend Themes
1. Quirky Fast-food Ads - Opportunity for fast-food chains to create more fun and offbeat ad campaigns to appeal to younger audiences.
2. Transparency Marketing - An opportunity for brands to showcase their transparency and build trust with customers through unique content.
3. Innovative Storytelling - An opportunity for brands to tell engaging stories in a new and creative way, such as taking inspiration from popular filmmakers like Wes Anderson.
Industry Implications
1. Fast Food Industry - Disruptive innovation opportunity for fast-food chains to create more transparency in their food sourcing and production processes to win over health-conscious customers.
2. Advertising Industry - Opportunity for ad agencies to think outside the box and come up with unique concepts that go beyond traditional marketing strategies to attract younger audiences.
3. Film Industry - Opportunity for brands to draw inspiration from popular filmmakers and storytellers to create more engaging and memorable marketing campaigns.
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