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In-App E-Commerce

Consumers embrace gaming and messaging apps with 'buy now' features

Implications - In order to cultivate a more natural, contextual interaction with consumers, many brands are leveraging gaming and messaging apps favored by Millennials and Gen Z as a platform for launching branded content. This shift underscores the movement away from the omnipresence of brands in digital spaces toward something more concise and valuable, in addition to demonstrating the power of branded content to drive e-commerce sales.
Workshop Question - How can you integrate your marketing more organically into your consumer's natural mobile usage for a higher value-add?
Trend Themes
1. In-app E-commerce - Brands are leveraging gaming and messaging apps favored by Millennials and Gen Z as a platform for launching branded content
2. Shoppable Social Media Platforms - Social media platforms like Snapchat and Instagram are introducing shoppable ad opportunities and campaigns, offering brands new avenues of monetization
3. Ephemeral Campaigns - Consumers are being driven to act fast with campaigns featuring limited-time offers and products that disappear after a short period, tapping into consumers' fear of missing out
Industry Implications
1. App Development - App developers can create new e-commerce functionalities and in-app stores to drive revenue and engagement
2. Marketing and Advertising - Marketing and advertising professionals can leverage shoppable social media platforms to deliver more engaging and conversion-driven campaigns
3. E-commerce Retail - E-commerce retailers can explore new marketing channels and campaign formats to drive sales and reach new audiences
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 36 Examples:
146,682 Total Clicks
Date Range:
Apr 16 — May 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Multi-Character Snapchat Lenses
Multi-Character Snapchat Lenses
The 20th Century Fox Snapchat Ads Let Users Picks from Nine X-Men
The 20th Century Fox Snapchat takeover featured an interactive sponsored lens that let users pick from nine X-Men characters. The innovative use of the sponsored lens ad format is a first for the... MORE
Instagram-Shoppable Milkshakes
Instagram-Shoppable Milkshakes
Sonic Will Serve Square Shakes Sold Through IG at Coachella
Ahead of Coachella 2016, American burger chain Sonic has created a unique range of Square Shakes that will be available to order through Instagram at the annual music festival event. The series of #... MORE
Shoppable Socialite Gaming Apps
Shoppable Socialite Gaming Apps
The Kim Kardashian Hollywood Game Links to the Spring Web Store
A new partnership between shopping platform Spring and the Kim Kardashian Hollywood app has seen the integration of a direct in-game e-commerce link. The innovative collaboration will allow game... MORE
Ephemeral E-Commerce Advertising
Ephemeral E-Commerce Advertising
Shoppable Snapchat Ads Allow Consumers to Swipe Up to Purchase
Social media and photography app Snapchat has been introducing a number of different Snapchat ad opportunities, but shoppable snaps are finally forthcoming. According to Ad Week, Target and Lancome... MORE
play_circle_filledSocial Screenshot Coupons
Social Screenshot Coupons
Hering's Black Friday Promotion Used Snapchat to Offer Special Deals
Knowing that Snapchat is one of the fastest growing social platforms, especially for marketing, Brazilian fashion retailer Hering used it as the place to host a Black Friday promotion. The ‘... MORE

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