Consumers embrace gaming and messaging apps with 'buy now' features
Implications - In order to cultivate a more natural, contextual interaction with consumers, many brands are leveraging gaming and messaging apps favored by Millennials and Gen Z as a platform for launching branded content. This shift underscores the movement away from the omnipresence of brands in digital spaces toward something more concise and valuable, in addition to demonstrating the power of branded content to drive e-commerce sales.
Workshop Question - How can you integrate your marketing more organically into your consumer's natural mobile usage for a higher value-add?
Trend Themes
1. In-app E-commerce - Brands are leveraging gaming and messaging apps favored by Millennials and Gen Z as a platform for launching branded content
2. Shoppable Social Media Platforms - Social media platforms like Snapchat and Instagram are introducing shoppable ad opportunities and campaigns, offering brands new avenues of monetization
3. Ephemeral Campaigns - Consumers are being driven to act fast with campaigns featuring limited-time offers and products that disappear after a short period, tapping into consumers' fear of missing out
Industry Implications
1. App Development - App developers can create new e-commerce functionalities and in-app stores to drive revenue and engagement
2. Marketing and Advertising - Marketing and advertising professionals can leverage shoppable social media platforms to deliver more engaging and conversion-driven campaigns
3. E-commerce Retail - E-commerce retailers can explore new marketing channels and campaign formats to drive sales and reach new audiences
5 Featured, 36 Examples:
147,272 Total Clicks
Date Range:
Apr 16 — May 16
Trending:
Average
Consumer Insight Topics:
