Smartphone manufacturers use simplicity and sensory experience to expand
Implications - Though the majority of media is digital, smartphone use still lags behind with certain groups who do not identify as tech-savvy. This typically includes Boomers and those from a lower income bracket. Smartphone manufacturers are easing these groups into mobility through tactile features that hearken back to more simple methods of communication, showing the value of cyclicality.
Workshop Question - How could you make your product more accessible to older age groups?
Trend Themes
1. Tactile Smartphones - Smartphone manufacturers are incorporating tactile features into their designs to appeal to seniors and those who are less tech-savvy.
2. Simplified Smartphone Accessories - Inventors are creating smartphone accessories with enlarged buttons and emergency call features to accommodate elderly or disabled individuals who lack the motor control for touch screens.
3. Square Smartphone Designs - Designers are reimagining the traditional smartphone design with square, two-piece models that incorporate a tactile keyboard and retractable hardware.
Industry Implications
1. Consumer Electronics - The consumer electronics industry can leverage tactile smartphone designs to appeal to seniors and the less tech-savvy.
2. Assistive Technology - Simplified smartphone accessories can be marketed to caregivers or organizations that work with the elderly or disabled.
3. Handset Multi-media Manufacturing - Manufacturers of smartphones can incorporate tactile features to create differentiated products for niche markets.
