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Ominous Americana

Infused with dark elements, brands alter traditional views of the American dream

Implications - As a modern act of rebellion, brands cater to consumers who prefer products that challenge their idealistic childhood beliefs. This shift in consumer desire for dark nostalgia resonates with Millennial consumers who grew up in North America during the financial crisis; viewing their era as unstable economically clarifies the need to rebel and distort things that were once pure.
Workshop Question - What counter-trends can you tap into in order to resonate with the modern individualistic consumer?
Trend Themes
1. Dark Nostalgia - Consumer desire for products that challenge their idealistic childhood beliefs; viewing their era as unstable economically clarifies the need to rebel and distort things that were once pure.
2. Ironic Branding - Remixing, altering, or recreating iconic logos in a way that creates a satirical or ironic message, resonating with niche subcultures.
3. Pop Culture X High Fashion Collaboration - Collaborations between fast food, soda, and Disney brands with high fashion designers to create collections that mix popular and niche cultures in new and innovative ways.
Industry Implications
1. Fashion - Innovative collaborations between fashion designers and brands that mix popular and niche cultures in new inventive ways.
2. Retail - Creating products catering to the darker nostalgia desires and ironic branding of consumers seeking to distort things that were once pure.
3. Marketing - Remixing, altering, or recreating iconic logos in a way that creates a satirical or ironic message, resonating with niche subcultures through innovative marketing strategy.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
377,616 Total Clicks
Date Range:
Aug 15 — May 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Ironic Goth Apparel
Ironic Goth Apparel
The Killstar 'Like It Fast' Lookbook Boasts Remixed Logos
Killstar’s ‘Like it Fast’ lookbook highlights ironic Goth apparel and remixed logo examples. Inspired by fast food giant McDonald’s, the streetwear brand adorns its latest... MORE
Soda Brand Streetwear Lines
Soda Brand Streetwear Lines
The Stereo Vinyls x Coca-Cola Collection is a Unique Collaboration
A recently launched Stereo Vinyls x Coca-Cola collaboration has given way to a playful streetwear collection adorned with vintage logos from the iconic soda brand. Using plenty of old Coca-Cola... MORE
Disney-Inspired Leather Hats
Disney-Inspired Leather Hats
The Mickey's Mistress Cap Mocks an Iconic Disney Character
Mickey Mouse is an iconic Disney character and the inspiration behind this leather cap. Offered on the Badacious web boutique, this hat shows a different side of the cartoon mouse. Titled ‘... MORE
Skater Disney Clothing
Skater Disney Clothing
Vans Teams Up with Disney to Create a Young at Heart Apparel Collection
Two seemingly unlikely brands meet in the Young At Heart apparel collection put together by Vans and inspired by Disney. The line features an edgy skater aesthetic paired with designs, logos and... MORE
Skeletal Mouse Rings
Skeletal Mouse Rings
Tom Wood's Fashionable Rings Feature a Mickey Mouse Skull Embellishment
Designer Tom Wood is one of the creative minds behind the John Andre Hanøy’s line of elaborate rings that feature macabre skull embellishments made using Mickey Mouse’s visage. The... MORE
Gothic Fast Food Handbags
Gothic Fast Food Handbags
The Unhappy Meal Handbag is a Cryptic Play on McDonald's Merchandise
Killstar’s UnHappy Meal handbag is designed for goth girls who love a little bit of sardonic irony. The bag is a delightful play on the McDonald’s Happy Meal if the friendly fast food... MORE

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