Brands turn to eclectic packaging to satiate a need for visual enticement
Implications - Moving away from the more minimalist and straightforward packaging designs, brands are opting for hypnotic imagery to target buyers through eclectic sensory patterns. By opting for greater visual stimulation, brands seek to engage with consumers on a deeper level, satiating a consumer need for marketing techniques that challenge one’s ocular aptitude.
Trend Themes
1. Eclectic Sensory Patterns in Packaging Design - Brands are using more complex and visually stimulating packaging designs to challenge and engage consumers on deeper levels.
2. Mixed Media Branding - The use of mixed media in branding, as seen in pattern-mixing on perfume packaging and textile-inspired bottle designs, creates a unique and visually appealing packaging that stands out on store shelves.
3. Customized Packaging - Designers are exploring packaging customization options such as offering ingredient-indicating designs to allow consumers to create their own unique flavor combinations.
Industry Implications
1. Marketing and Advertising - By using eclectic sensory patterns and mixed media branding, marketers can create packaging designs that resonate with consumers and differentiate their products from competitors.
2. Food and Beverage - Customized packaging options such as ingredient-indicating designs and geometric shapes can help food and beverage brands stand out on the shelves and provide consumers with unique product offerings.
3. Design and Manufacturing - Customized packaging and mixed media branding require innovation in the design and manufacturing processes, presenting an opportunity for design and manufacturing professionals to create unique and engaging products.
