The 'Make Perfume Not War' Collection Gives Back to Charities
Vasiliki Marapas — September 9, 2013 — Luxury
References: histoiresdeparfums & fancy
The Make Perfume Not War is a limited edition, charitable beauty collection by Histoires des parfums. Beyond its clever title, Make Perfume Not War has an awesome concept. The unisex fragrance retails at $205 and 50 of those dollars will go to one of five different affiliated charities that the buyer can choose from.
Not only is this an ethical choice, but buyers also have a choice when they flex their consumer muscle. The scent is a compilation of complementary fruity and floral notes such as lilac, peach, freesia and white musk. If you feel like smelling great and giving back, don’t wait: there are only 1,000 bottles being made. For clients with a little more cash at their disposal, the fragrance is being auctioned off by creator Gerald Ghislain on Children’s Rights Day. Support this charitable beauty product and the industries greater social awareness if you can!
Not only is this an ethical choice, but buyers also have a choice when they flex their consumer muscle. The scent is a compilation of complementary fruity and floral notes such as lilac, peach, freesia and white musk. If you feel like smelling great and giving back, don’t wait: there are only 1,000 bottles being made. For clients with a little more cash at their disposal, the fragrance is being auctioned off by creator Gerald Ghislain on Children’s Rights Day. Support this charitable beauty product and the industries greater social awareness if you can!
Trend Themes
1. Charitable Beauty - Opportunity for companies to create beauty products that give back to charities, appealing to ethically-minded consumers.
2. Limited Edition - Creating exclusive limited edition products can create a sense of urgency and drive consumer demand.
3. Consumer Choice - Empowering consumers to choose which charity their purchase supports can create a stronger emotional connection and increase customer loyalty.
Industry Implications
1. Beauty Products - Beauty companies can explore creating charitable product lines to tap into the growing demand for ethically-driven beauty products.
2. Fragrance Industry - Fragrance companies can take advantage of the limited edition trend and create exclusive scents to attract collectors and enthusiasts.
3. Charity Organizations - Charity organizations can collaborate with brands to create special products that raise funds for their causes, expanding their reach and impact.
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