A desire to divert from the mainstream prompts customized techniques
Implications - Looking to differentiate themselves from the influx of mass-produced edibles, the confectionery industry is turning to customization techniques to add distinct personal touches to traditionally standard goods. Confectionery delights that are handcrafted with references to hobbies and cinematic obsessions combines conventional treats with the need for comforting, yet visually expressive methods of individuality.
Trend Themes
1. Confectionery Customization - Customized methods for personalization of mass-produced edibles.
2. DIY & Decorative Elements - The trend of DIY and using decorative elements to create eye-catching desserts.
3. Social Media & Shareability - More focus on the visual and shareability of desserts for social media content.
Industry Implications
1. Food & Beverage - The food and beverage industry can use customized methods to bring a personal touch to mass-produced products
2. DIY & Crafting - The DIY and crafting industry can focus on decorative elements for food-related projects for a creative touch.
3. Social Media Marketing - The social media marketing industry can use visually striking and shareable desserts as creative content.
6 Featured, 51 Examples:
1,205,915 Total Clicks
Date Range:
Jun 13 — Mar 14
Trending:
Average
Consumer Insight Topics:
