Callegari Olive Oil Branding Dresses Up in Different Disguises
Amelia Roblin — October 8, 2013 — Marketing
References: pereiraodell & packagingoftheworld
Callegari Olive Oil packaging could not simply be a plastic bottle that blends in with every other average product in your pantry; Pereira & O’Dell strove to make this premium product stand out by giving it a complete and upmarket overhaul.
You'll first notice the pair of perfume bottles with pump atomizers that embody the essence of style and antique luxury. Practically speaking, these are perfect for spritzing a salad, but conceptually, they raise the edible oil to a status of sophistication.
Should a chef wish to draw designs on his plates, the calligraphy pen dispenser would do the job splendidly. Finally, Callegari Olive Oil packaging takes the most typical form as a water droplet bottle that can be unusually dipped on its side.
You'll first notice the pair of perfume bottles with pump atomizers that embody the essence of style and antique luxury. Practically speaking, these are perfect for spritzing a salad, but conceptually, they raise the edible oil to a status of sophistication.
Should a chef wish to draw designs on his plates, the calligraphy pen dispenser would do the job splendidly. Finally, Callegari Olive Oil packaging takes the most typical form as a water droplet bottle that can be unusually dipped on its side.
Trend Themes
1. Luxury Food Packaging - Opportunity for premium brands to elevate their packaging design with high-end elements, like perfume-inspired bottles or calligraphy pen dispensers.
2. Multi-functional Food Dispensers - Incorporating unique and functional dispensers for food products provides convenience and unique user experiences, such as the spritzing pump atomizers on Callegari Olive Oil packaging.
3. Artistic Food Presentation - Designing innovative packaging that can also be used as a tool for food presentation offers opportunities for chefs and home cooks to showcase their creativity, as seen with the calligraphy pen dispenser on Callegari Olive Oil packaging.
Industry Implications
1. Food and Beverage Industry - Incorporating art and design into packaging offers premium brands and artisanal producers a unique selling point that draws in consumers seeking a luxurious culinary experience.
2. Home Goods Industry - Multi-functional food dispensers, like the pump atomizers on Callegari Olive Oil packaging, offer potential for home goods manufacturers to create unique and useful kitchen tools.
3. Hospitality Industry - The unique design and functionality of Callegari Olive Oil packaging offers opportunities for chefs to create stunning and memorable presentations of their dishes in high-end restaurants and hotels.
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