Balenciaga's Rosabotanica Perfume Packaging Mixes Prints & Scents
Laura McQuarrie — December 28, 2013 — Fashion
References: neimanmarcus & thedieline
The Rosabotanica perfume packaging from Balenciaga features a mix of clashing black and white stripes and colorful flowers. Pattern-mixing has been popular on the runways for the past few seasons and instead of being in discord, the mashed-up montages are harmonious.
The scent of the Balenciaga perfume is a fresh adaptation of its previous Florabotanica and this new version features a delicate fig leaf and rose fragrance. The dominant notes of this fragrance are represented on the front of the perfume bottle with an illustration of the scents.
The artful bottle itself is striking, fashion-forward and hopefully the combination of scents in the bottle are as pleasant as the mix of patterns on the bottle that contains it.
The scent of the Balenciaga perfume is a fresh adaptation of its previous Florabotanica and this new version features a delicate fig leaf and rose fragrance. The dominant notes of this fragrance are represented on the front of the perfume bottle with an illustration of the scents.
The artful bottle itself is striking, fashion-forward and hopefully the combination of scents in the bottle are as pleasant as the mix of patterns on the bottle that contains it.
Trend Themes
1. Pattern-mixing Packaging - Exploring the use of contrasting patterns in packaging design to create visually compelling products.
2. Mixing Prints and Scents - Combining diverse patterns and fragrance notes to create unique and unconventional perfume packaging.
3. Fashion-forward Bottles - Embracing artistic and visually striking designs for perfume bottles that align with current fashion trends.
Industry Implications
1. Fashion and Beauty - Opportunities to incorporate pattern-mixing designs in clothing, accessories, and cosmetic packaging.
2. Perfume and Fragrance - Innovations in creating perfume bottles that feature prints inspired by current fashion trends.
3. Packaging and Design - Exploring new approaches to packaging design that incorporate unconventional patterns and visuals.
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