Whirling Tulip Packaging Embraces a Look of Textural Substantiality
Amelia Roblin — December 20, 2013 — Marketing
References: emretelli & packagingoftheworld
Whirling Tulip packaging comes to look like a real well-rounded commodity with an image that has much greater depth than its competing products do. Emre Telli of Germany came up with this winning design for the Ülker's Cola Turka beverage, packing quite a few ideas and a dose of heavy visual intrigue into the often boring bottle.
Every inch of these containers has been cloaked in colorful patterns that appear familiar from traditional Turkish fashion, and arts and crafts. Flowers and leaves and all sorts of naturally derived motifs are repeated over the elegant surfaces; they've applied in a way that resembles twisting fabric. Three different versions of Whirling Tulip packaging were made for the company's 10th Anniversary promotion. Each one is fully capable of captivating the consumer, to the successful detriment of other goods on the shelf.
Every inch of these containers has been cloaked in colorful patterns that appear familiar from traditional Turkish fashion, and arts and crafts. Flowers and leaves and all sorts of naturally derived motifs are repeated over the elegant surfaces; they've applied in a way that resembles twisting fabric. Three different versions of Whirling Tulip packaging were made for the company's 10th Anniversary promotion. Each one is fully capable of captivating the consumer, to the successful detriment of other goods on the shelf.
Trend Themes
1. Textile-inspired Packaging - The use of textile-inspired patterns and designs in packaging creates a unique and visually appealing product.
2. Cultural Motifs in Packaging - Incorporating cultural motifs and traditional designs into packaging adds depth and intrigue to the product, attracting consumers.
3. Visual Storytelling in Packaging - Using patterns and designs that resemble twisting fabric tells a visual story, creating a connection with consumers and setting the product apart.
Industry Implications
1. Beverage Packaging - The beverage packaging industry can leverage textile-inspired patterns and cultural motifs to create visually striking products that stand out on the shelf.
2. Fashion Industry - The fashion industry can partner with packaging companies to showcase traditional patterns and designs in their packaging, bridging the gap between fashion and consumer goods.
3. Arts and Crafts Retail - Arts and crafts retailers can incorporate textile-inspired packaging designs to offer unique and visually appealing products to their customers.
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