Catering to pre-teen girls, boy band items satiate a need for fan obsession
Implications - Targeting youthful consumers can be challenging due to their constantly changing interests and attitudes, prompting brands to delve into more age-specific cultural factors that teens and tweens can identify with. Products branded by celebrity heartthrobs cater to youthful consumers who desire a way to visually express their devotion to pop culture and media, reflecting the growing demand for more generationally influenced marketing techniques.
Trend Themes
1. Celebrity-inspired Products - Celebrity-inspired fragrances, cosmetics and even bags are gaining popularity among teenage fans who are looking to express their devotion to pop culture and media.
2. Generationally-influenced Marketing Techniques - Brands are now delving into more age-specific cultural factors to cater to the constantly changing interests and attitudes of youthful consumers, reflecting the growing demand for more generationally influenced marketing techniques.
3. Customized Fashion Accessories - Customized fashion accessories like bags, eyeglasses and pillows are becoming popular amongst teens and tweens, as they allow them to visually express their devotion to the pop culture and media that they identify with.
Industry Implications
1. Cosmetics Industry - Cosmetic brands have the opportunity to collaborate with celebrity heartthrobs or bands to create celebrity-inspired fragrances and makeup lines, to target youthful consumers looking to express their devotion to pop culture and media.
2. Fashion Industry - The fashion industry has the opportunity to create customized bags and other fashion accessories to make it easier for young fans to express their devotion to bands and celebrities.
3. Marketing Industry - The marketing industry has the opportunity to capitalize on generationally influenced marketing techniques by creating age-specific campaigns and products that cater to the constantly changing interests and attitudes of youthful consumers.
7 Featured, 50 Examples:
279,854 Total Clicks
Date Range:
May 13 — Dec 15
Trending:
Average
Consumer Insight Topics:
