Zotter Mixing Bar Packaging Creatively Features the Candy Contents
Amelia Roblin — January 17, 2014 — Marketing
References: behance.net & thedieline
The Zotter Mixing Bar packaging concept is about as inventive as the very method of producing each sweet treat. The Zotter Mi-Xing Bar is custom-designed by the consumer himself, enabling him to choose from an extensive assortment of 99 different ingredients.
Christina Hosiner, Tsveti Lyubenova and Katrin Bichler came up with a clever idea for representing the unique recipe of each chocolate bar. They developed an index of color-coded symbols that pertain to various nuts, fruits, spices and types of cocoa flavors. These would be combined into a bold pattern of vivid shapes, as distinctive as the contents of the wrapper. Zotter Mixing Bar packaging even includes some of the geometric icons in the very typeface that's printed across it. The confectionery product and its paper cover complement each other scrumptiously.
Christina Hosiner, Tsveti Lyubenova and Katrin Bichler came up with a clever idea for representing the unique recipe of each chocolate bar. They developed an index of color-coded symbols that pertain to various nuts, fruits, spices and types of cocoa flavors. These would be combined into a bold pattern of vivid shapes, as distinctive as the contents of the wrapper. Zotter Mixing Bar packaging even includes some of the geometric icons in the very typeface that's printed across it. The confectionery product and its paper cover complement each other scrumptiously.
Trend Themes
1. Customization-driven Packaging - Creating unique packaging designs that can be customized by the consumer to fit their preferences.
2. Ingredient-focused Packaging - Designing packaging that visually displays the types of ingredients used in the product to appeal to health-conscious consumers.
3. Symbol-based Packaging - Using symbols and color-coding to indicate the various ingredients and flavors used in a product on its packaging.
Industry Implications
1. Food and Beverage - Creating packaging designs that allow customers to customize their food and beverage orders according to their taste preferences.
2. Health and Wellness - Designing visually appealing packaging that emphasizes the health benefits of products and the ingredients used to make them.
3. Confectionery - Innovating packaging designs that implement bold patterns and symbols to showcase the ingredients and flavors used in sweets and chocolates.
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