The Guerlain Perfume Bottle is Reinterpreted for Its 160th Anniversary
Laura McQuarrie — December 24, 2013 — Marketing
References: en.vogue.fr & luxuryshoppers.net
The honeycomb Guerlain perfume bottle has been around for 160 years now and to celebrate, Guerlain invited nine artists to create a new take on the iconic bottle.
The nine artisan interpretations include the works of gilders, leatherworkers and artists who work with feathers. Plenty of the designs include gold coloring, just like the original honeycomb design. The new interpretations range form luxe birdcage-like sculptures that encase the bottle to hand-stitched versions of the perfume bottle.
The nine twists on the iconic Guerlain perfume bottle will be displayed at the flagship Guerlain store on 68 Champs Elysées store from now until February 14th, 2014. After this time, the pieces will be sold to raise funds for the Institut National des Métiers d’art, which is France’s leading national institute of artisans.
The nine artisan interpretations include the works of gilders, leatherworkers and artists who work with feathers. Plenty of the designs include gold coloring, just like the original honeycomb design. The new interpretations range form luxe birdcage-like sculptures that encase the bottle to hand-stitched versions of the perfume bottle.
The nine twists on the iconic Guerlain perfume bottle will be displayed at the flagship Guerlain store on 68 Champs Elysées store from now until February 14th, 2014. After this time, the pieces will be sold to raise funds for the Institut National des Métiers d’art, which is France’s leading national institute of artisans.
Trend Themes
1. Artistic Perfume Bottles - Opportunity to create unique and visually stunning perfume bottles that appeal to consumers' desire for aesthetic beauty.
2. Collaborative Design - Chance to collaborate with artists and artisans to create innovative and one-of-a-kind product designs that capture consumer attention.
3. Limited Edition Collectibles - Opportunity to create limited edition versions of iconic products to drive consumer excitement and increase brand loyalty.
Industry Implications
1. Perfume - Perfume companies can leverage artistic interpretations to create standout packaging designs that differentiate their products in a crowded market.
2. Art - Artists can partner with brands to co-create visually striking and collectible product designs that appeal to art enthusiasts and collectors.
3. Luxury Goods - Luxury brands can collaborate with artisans to create bespoke versions of their iconic products, offering exclusive and high-end collectible items to their discerning customers.
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