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Dummy Text Logos

Clean the Sky - Positive Eco Trends & Breakthroughs

Tiago Pinto Replaces Brand Names with Lorem Ipsum Text

As frustrating as it is, designers are often put to the task of coming up with a branding concept before a product or company name is finalized, which is what inspired Tiago Pinto to swap out well-known brand names for lorem ipsum text.

In the series of Lorem Ipsum Branding, Pinto shows what a difference it makes when working with another name or series of letters. Recognizable logos like those of Facebook, Nike and Dunkin' Donuts suddenly seem a lot different when they're replaced with nonsensical text. A brand's color, font choice or symbols are often hugely helpful in identifying them, but as Pinto proves, by taking away the names themselves, some branding becomes completely unrecognizable.

Trend Themes
1. Text-based Branding - Pinto's concept of using Lorem Ipsum text instead of brand names can inspire companies to experiment with text-based branding.
2. Abstract Logo Design - The concept of abstract logo design can become more popular as companies begin to focus on colors, font choice, and symbols instead of identifiable names.
3. Minimalism in Branding - Minimalist branding with simple, unrecognizable logos can become a new trend as businesses may choose to focus on simplicity and subtle design.
Industry Implications
1. Advertising - As advertising is one of the key aspects of branding, concepts like text-based and abstract logo design can be integrated into advertising strategies.
2. Graphic Design - The emergence of minimalist design can mean that graphic designers may shift their focus towards simple yet impactful branding.
3. Marketing - Pinto's concept can also influence the marketing industry to explore unconventional methods of promoting brands through minimalistic design and text-based branding.
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