Online Grocery and Social Enterprise Thrive Market Offers Healthy Products
Alyson Wyers — November 4, 2014 — Social Good
References: thrivemarket & refinery29
When it comes to shopping for healthy food, Thrive Market is a game changer. The newly launched online retailer is currently in Beta and has more than 2500 high-quality health foods in stock as well as beauty supplies, home goods and vitamins. Like Costco, you sign up and pay an annual membership fee to receive access to their curated and non-perishable health products at wholesale prices. Plus, for every paying member they give a free membership to a low-income family.
When shopping at Thrive Market online, their items are organized into 68 different tags to help you narrow down what you're looking for. These tags could be in relation to your needs, diet restrictions (for example, paleo or peanut-free), fair trade or even businesses owned by women.
When shopping at Thrive Market online, their items are organized into 68 different tags to help you narrow down what you're looking for. These tags could be in relation to your needs, diet restrictions (for example, paleo or peanut-free), fair trade or even businesses owned by women.
Trend Themes
1. Online Grocery - Opportunity for online grocery retailers to offer curated and high-quality health foods at wholesale prices.
2. Social Enterprise - Potential for businesses to incorporate social impact by providing free memberships to low-income families.
3. Curated Health Products - Demand for specialized health products creates opportunities for retailers to organize items into specific tags for easier navigation and personalization.
Industry Implications
1. Grocery Retail - Wholesale health stores disrupt traditional grocery retail by offering a wide range of curated and high-quality health products online.
2. E-commerce - The rise of wholesale health stores indicates the growth potential for e-commerce platforms specializing in health and wellness products.
3. Social Impact - Businesses in the health industry can explore social impact initiatives by providing access to healthy food for low-income families through membership-based models.
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